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3 Key Booth Elements Worth the Investment

3 Key Booth Elements Worth the Investment | Nimlok Orlando
It's important to make sure your booth stands out from the crowd and delivers on your objectives.

Attending a trade show is a huge investment in your company. That’s why it’s so important to make sure your booth stands out from the crowd and delivers on your objectives. Factors such as strong branding and making sure your space isn’t cluttered are well known, but how can you take your space to the next level?

1. Killer Graphics

Studies have shown that your booth has an average of three seconds or less to grab a person’s attention and prompt them to explore your message further. One of the most compelling ways of doing so is by investing in killer graphics that support and further your company’s objectives.

Your graphics should promote your brand’s personality with the right colors, placement, and corresponding images. Within those elements, you’ll need to consider key items such as the font and typeface used, taglines, and other messaging elements that should be included. Selecting the right materials also play a factor in delivering a seamless and professional experience to your target audience. Depart from the ordinary by utilizing materials such as wood, metal, and sheer fabrics for an added wow-factor.

2. Eye-Catching Lighting

Lighting can go overlooked, but in most cases, it can be one of the biggest attention grabbers. Backlighting is both an effective method of highlighting your booth and one that is relatively inexpensive to implement. Remember to consider the placement of your lights. Whether you are up close in the space or looking from afar, the right lighting can amplify your product or message and immerse attendees in a unique brand experience.

Not all lights are created equal, so it’s important to work with your trade show booth builder when selecting the right materials. High-quality lighting will provide you with consistency and continuity in color, shade, and tone that deliver a professional, polished look to your booth.

3. Flooring

Flooring is oftentimes an afterthought when companies are choosing their booth finishes. But, it’s an element that will tie everything together and add to the overall vibe of your space.

  • Mix your materials. Wood flooring with carpet inlays can help break up a large space and provides a high-end, custom look.
  • Brand it. Adding your logo to your carpet is a small, but impactful, way to further your branding and exhibit presence.
  • Invest in foam. Even if you opt to go with one carpet color, consider investing in foam for added comfort. Walking around at a trade show for several days will get uncomfortable, and your feet and the feet of attendees will thank you.

Designing stand-out exhibits that get companies noticed is what makes Rockway Exhibits one of the most-trusted trade show booth partners in the industry. We work with companies of all sizes to create custom, unique, and effective trade show solutions. See how we can help your company exceed its marketing goals by calling us or filling out our contact form.

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