When meeting your customers face-to-face is almost impossible, a virtual showroom can help you continue to engage them, and even surpass the in-person experience. You can build new relationships and enhance old ones with new and exciting technology. The virtual space holds the key to expanding your business to new prospects all over the globe.…
With much of the U.S. still in the grips of COVID-19, trade shows have largely taken a back seat to other marketing methods. However, nothing can truly replace the face-to-face interaction and product experience you can get at a trade show. Sooner or later, trade shows will be back in full force, albeit with some…
The year 2020 began with much promise, and trends ranging from conversational marketing to the newest digital marketing tools were well-hyped heading into the new decade. But as COVID-19 has forced event cancellations throughout the U.S. and much of the world, companies have been forced to pivot their trade show marketing efforts. Adapting to these…
We’re honored to have taken home the Bronze at this year’s World Exhibition Stand Awards for Best Stand at a Healthcare Event! Take a look at how we created this award-winning exhibit space. The Brief Treace Medical Concepts wanted an exhibit space that would allow them to create an exceptional experience with the show…
The way we work is changing on a nearly daily basis, and office spaces must quickly adapt to meet those changes. Not only do employees want to to feel safe and secure at work, but they also want a unique workspace where they can imagine themselves as part of something bigger. Clients, meanwhile, want to…
These readings (or for those who prefer an Audible version) will not only equip your staff to make a greater impact at shows – but an everyday impact in the office.
Here are 4 steps you should consider when determining the best way to engage attendees at your booth:
Take a look at some 2020 trends we expect to see on show floors this year! Be sure to note how you can fit the trends into your show goals, instead of just being trendy for trendiness’ sake!
Recognized by EXHIBITOR Magazine as a finalist in the Portable/Modular Awards, Rockway’s exhibits were selected by a world-renowned judging panel for aesthetics, functionality and innovation.
We have answers to your most pressing trade show and exhibition questions.
Learn more about common trade show goals and which exhibit features help you to accomplish them.
Rockway Exhibits + Events has been recognized by the Orlando Business Journal as one of the best places to work in Central Florida.
Rockway Exhibits + Events was recently ranked among the best Trade Show Booth Design Companies by Tradefest, an industry authority aimed at helping companies maximize their event marketing strategy.
Press coverage is a powerful tool, but it doesn’t come easy. With so many competitors vying for the attention of the same pool of reporters, it can be nearly impossible to make headlines without the right strategy. How can you increase your chances of garnering news attention?
DAP needed a custom rental booth that would allow them to demonstrate some of their latest innovations in multiple “real world” environments in which customers would use them.
Attending the AAOS 2019 show in Las Vegas, sponsored by the American Academy of Orthopedic Surgeons, Parcus Medical showcased cutting-edge surgical products with a 20×30 trade show booth rental.
While shipping is a line item that all exhibitors plan for when solidifying their budgets, material handling, also known as drayage, is a forgotten cost that can oftentimes blindside your accounting team.
Liz Harper is a seasoned event industry leader and brings more than 20 years of professional experience in marketing, sales management, event planning, and the execution of successful trade show programs to the Rockway team.
Virtual and augmented reality has proven to be effective tools to engage attendees, and drive home important brand messaging.
Want to know the process of building bold trade show exhibits? This month, we sat down with our builders to get the inside scoop.
Rockway Exhibit + Event grows executive team with new hire Mickey Moe.
Orlando-based custom builder of trade show exhibits and event services expands capabilities under new brand while maintaining a commitment to creating exceptional event experiences.
We are excited to introduce you to our new Director of Account Management, Laura Sawicki Hopkins, CMP! Learn more about Laura and her experience.
Our Business Development Manager Lance Newton shares insights on what he would do if he was a Trade Show Manager.
Discover creative and innovative ways to drive foot traffic at your trade show exhibit without spending money on swag or giveaways.
No matter your industry, attending a trade show will most likely mean coming into contact with people across multiple generations.
Regardless if you’re a seasoned trade show exhibitor or may be new to presenting, you should consider the following tips for your next exhibit.
78% of trade show attendees travel 400 miles or more to be there. Make the most out of this exposure with a custom booth.
In order to create a trade show booth that engages attendees, it’s important to understand what motivates them.
Trade shows provide your business with the opportunity to expose your brand to potential customers. How do you capture and keep their interest?
You only have one chance to make a great first impression, and utilizing the latest design trends is key to getting noticed.
Deciding to rent or buy a trade show booth should be based on your budget & the unique needs of your business, and each option has its own advantages.