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Case Study: Alliance Machine

Case Study Alliance Machine
Alliance Machine Systems International LLC is the global source of innovative products and services to enhance the efficiency and performance of the paperboard packaging industry. Alliance Machine wanted an exhibit that highlighted their distinctive brand and that could be seen from afar. Their space also needed multiple meeting areas with a focus on conversations and showcasing their machines.

Alliance Machine Systems International LLC is the global source of innovative products and services to enhance the efficiency and performance of the paperboard packaging industry. They are building the future of the corrugated industry with machine packaging automation with installations worldwide. Alliance Machines has been helping box makers advance finishing equipment output and has contributed substantially to the growth of the corrugated industry.

Alliance Machines came to Rockway looking for an exhibit that was eye-catching, fully branded, and that focused on ample meeting space.

 

Client Needs + Design Elements

Alliance Machines wanted an exhibit that highlighted their distinctive brand and that could be seen from afar. Their space also needed multiple meeting areas with a focus on conversations and showcasing their machines.

Rockway crafted a design that included large branding walls, a clean but sleek look to highlight their branding, products, and specific messaging. Rockway used multiple high tops with stools, comfortable lounge seating, and even a private conference room to support their goals.

 

The Rockway Solution

Rockway created a custom 50×30 booth for Alliance Machine. 16-foot double-sided backlit structures in combination with slim header graphics proved to draw people in. Rockway highlighted their simple yet bold taglines: “Work Smarter, Not Harder” and “Allies in Productivity” to create a unified look throughout the entire design.

A private conference room with branded walls and frosted plex created an open and airy feeling when talking with customers. By creating an atmosphere that was open, inviting, clean, highlighted their products, and allowed for private discussions, Alliance Machines was able to focus on what really matters: conversations.

 

 

At Rockway Exhibits + Events, we’re committed to helping our clients create a true brand experience. By partnering with us, you can be confident that all aspects of your exhibit are taken care of, leaving you free to connect with attendees and focus on conversions. Schedule a free consultation to learn how we can help create an unforgettable brand experience for you.

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