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Case Study: BackOffice

BackOffice Custom Trade Show Booth
This was the third consecutive year they approached our team at Rockway Exhibits for help with their booth design.

*This case study was produced under our former brand, Nimlok Orlando.

This year’s annual SAP Sapphire NOW and ASUG Conference took place from May 16–18th in Orlando. This conference focuses on bringing together key leaders in the SAP community and across a variety of industries, including financial services, energy, public services, and many more.

BackOffice Associates, “a worldwide leader in information governance and data modernization solutions,” provides data migration and similar solutions to help companies meet their full potential. This was the third consecutive year they approached our team at Rockway Exhibits for help with their booth design, and we were honored to serve them.

The Client’s Needs

BackOffice’s main goal with this year’s conference attendance was to boost awareness of their software and products, demonstrating that they have more to offer than their consulting services. This year, they also wanted to ensure that the positioning of their demo stations allowed for other attendees to easily enter their booth as needed. They also requested an open and inviting design with four demonstration stations, a large greeting counter, a private meeting room, a semi-private meeting and a large TV for daily demos.

The Rockway Approach

Having worked with this client for several years, we already had a solid understanding of what BackOffice’s likes and dislikes were. However, the additional information and feedback they provided us were helpful in making changes and helping our creative team provide an even more unique booth design for this year’s event.

We recommended a 30×30 island booth for BackOffice, as it would provide optimal space for the greeting counter, demonstration stations, and meeting areas that they needed while still maintaining an open feel. To add visual appeal and help them stand out, we crafted a custom wood booth with vinyl graphics and fabric graphic headers. Furthermore, semi-transparent graphic windows around the meeting rooms and wood beams created more visual interest within the space, while custom-angled corner structures designated each demo station.

Ultimately, BackOffice Associates was very happy with their booth and felt that it helped them stand out and highlight their various product offerings at the event.

Trade Show Booth Design & More

At Rockway Exhibits, we take great pride in creating stunning trade booth designs for our clients. We also offer a wide range of related services, including booth rentals, repairs, project management, and so much more. To find out what we can do for your business, contact us today.

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