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Case Study: Frogg Toggs

Frogg Toggs Custom Trade Show Booth
Knowing that the brand wanted to attract the attention of current customers and potential buyers, we presented a booth design that would allow for seamless product interaction.  

Frogg Toggs has been an industry leader that has provided high-quality outdoor gear for 23 years. Knowing that the brand wanted to attract the attention of current customers and potential buyers, Rockway Exhibits + Events presented a booth design that would allow for seamless product interaction.  

At this year’s International Convention of Allied Sportfishing Trades (ICAST), they required a 20×50 custom trade show exhibit that would allow them to effectively showcase their superior products in a way that would immerse booth visitors in a true store-like experience.

Key Trade Show Booth Design Features:

The trade show booth was designed to serve as a pop-up storefront. Guests of the booth were immediately greeted by mannequins wearing Frogg Toggs apparel which gave them the opportunity to see and feel the quality of the fabrics, as well as the versatility of the designs for outdoor use.

Large graphics were incorporated tastefully throughout the space so attendees could visualize the apparel in action. Monitors were also utilized to loop product video and engage attendees passing by the space.  

Understanding that every element of a trade show booth needs to be thoughtfully designed and serve a purpose, we incorporated a meeting space with bar tables in the center so the sales team could initiate conversations in a comfortable setting.

Frogg Toggs Custom Trade Show Booth

Materials That Brought the Space Together:

  • Slat wall with custom-made wood bases
  • Large Sintra mural graphics
  • LED arm lights strategically positioned to draw attention to products

The final result was exactly what Frogg Toggs had envisioned – perfectly dressed mannequins ushered visitors into the booth and caught their attention from a distance. The actual product placements kept them engaged. It was an extremely successful trade show experience for Frogg Togg and they plan on renting the same booth again for the 2019 ICAST Show.

At Rockway Exhibits, we focus on the wants and needs for each of our clients. If you are looking for a booth that inspires and excites, our team has the experience to make it happen. Whether your project is big or small, our designers and strategists are here to help you every step of the way. Contact us today and begin planning your next trade show booth.

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