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Case Study: Safe Flight

SafeFlight Custom Trade Show Booth
Safe Flight tasked team Rockway to go full throttle when designing a 20x30 rental booth for use at the show.  

Safe Flight Instrument Corporation is a leader in aviation safety and flight performance systems. With products installed on more than two-thirds of the world’s aircrafts, Safe Flight keeps pace with emerging technologies while working closely with customers to innovatively solve unique problems.

This year, Safe Flight attended the NBAA Business Aviation Convention & Exhibition (NBAA-BACE), the largest business aviation event in the world, to educate attendees about the inner workings of its products. The company tasked team Rockway to go full throttle when designing a 20×30 rental booth for use at the show.  

Exhibit Needs + Key Design Elements

Having an exhibit space where the Safe Flight team could educate prospects was crucial. To accommodate this, we designed the booth with the following elements:

  • 14-foot product tower with custom displays to showcase throttle mechanics
  • Modern, private conference room with seating for up to 8 guests
  • Custom-made kiosks that housed additional aviation instruments
  • Welcoming reception counter ideal for casual conversations

SafeFlight Custom Trade Show Booth

While the Safe Flight team did not have any specific design requests for their booth in terms of layout, they did require the use of creative lighting throughout the space. We accomplished this by using backlit graphics on the product tower along with ambient accent lighting throughout the rest of the space, resulting in a clean glow that made a true impact on the show floor.

The Results

This custom rental exhibit allowed Safe Flight to exceed their event marketing goal of attracting the attention of current and prospective industry professionals.

“I just wanted to let you know how we were pleased with all the support your team gave us pre-show and during NBAA. We received numerous compliments on the booth and were impressed by the quality of the construction.  Thank you to have worked with us throughout this process…”

-Catherine G.

At Rockway Exhibits + Events, there’s nothing we love more than creating a unique design and turning it into a reality for our clients. We were thrilled to be able to partner with Safe Flight — from concept to show floor — by designing and producing a space that let them make meaningful connections at the event. For more information about our services and to start planning for your next show, get in touch.

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