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Case Study: Treace Medical

case study treace medical
Treace Medical Concepts provides the #1 bunion product in the US. They are a commercial-stage orthopedic medical device company that has pioneered and patented the Lapiplasty® 3D Bunion Correction™ system. They came to Rockway Exhibits looking for a 30x40 exhibit with unique elements to stand out.

Treace Medical Concepts, Inc. provides the #1 bunion product in the US. They are a commercial-stage orthopedic medical device company that has pioneered and patented the Lapiplasty® 3D Bunion Correction™ system – a combination of instruments, implants, and surgical methods designed to correct all 3 planes of the bunion deformity and secure the unstable joint, addressing the root cause of the bunion and getting patients back to their active lives quickly.

 

Client Needs + Design Elements

Treace required specific elements to be included in the design. Two large LED video walls on both sides of the booth showcase how their products are used. Plus, smaller areas within the booth allowed for more intimate conversations where customers could touch the product. 

 

The Rockway Exhibit Approach

Rockway developed and constructed a 30×40 exhibit, with a substantial main center structure that housed the two large LED video walls. These video walls were used to showcase how their products are used in real surgeries. By showing these surgeries in intimate detail, the booth was able to grab people’s attention and really show attendees how their product solves common bunion problems that doctors face.

The booth also included oversized hanging signs for branding purposes, creating a strong brand presence along with 4 corner kiosks with TVs that provided a more intimate setting where people could actually touch and feel the products and ask questions.

 

 

Treace noted that they received numerous compliments about their entire booth from attendees. The large video walls showcasing how the products could be used in real world surgeries received a great amount of attention. Everyone involved agreed that the booth design was a fantastic way to highlight the brand and product in creative, engaging ways.

Creating a bold trade show booth that draws people in and gets them to engage with the product is all you can really ask for out of a trade show booth.

Rockway Exhibits + Events is a premier builder of custom trade show booths, providing creative, high-quality, and vibrant solutions for businesses of all sizes in all industries. Schedule a free consultation to discuss your upcoming trade show booth needs.

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