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Why Designing a Custom Trade Show Booth is Worth the Investment

Why Designing a Custom Trade Show Booth is Worth the Investment | Nimlok Orlando
78% of trade show attendees travel 400 miles or more to be there. Make the most out of this exposure with a custom booth.

It’s no secret that attending a trade show can be one of the best ways to market your business; in fact, 99% of marketers surveyed have reported that they found “unique value” from trade shows, unlike many other marketing strategies. If your business is considering attending an upcoming trade show, it’s vital that you put your best foot forward. After all, first impressions can make all the difference—and many of the people who will be stopping by your booth will be hearing of your company for the first time.

Rather than making your booth display an afterthought, you’ll want to strongly consider having a custom trade show booth designed and set up for your business. You may be surprised at just what a difference this investment can make.

Benefits of a Custom Trade Show Display

Did you know that 78% of trade show attendees travel 400 miles or more to be there? Make the most out of this national (and possibly international) exposure by creating a space that is unique to your product or service. Benefits of a custom design include:

  • Stand-out Design: In a sea of competitors on the show floor, your exhibit needs to stand out to get noticed. A fully custom exhibit that includes elements unique to your business can help you achieve your show goals.
  • Flexibility: With a custom trade show booth, you aren’t confined to one specific look or layout. Everything from the colors used to the positioning of each element can be tailored to your exact needs. Furniture, AV, and other add-ons are also available to build out the space, and they can be changed from show to show so your space is always fresh and functional.
  • Cost-Effective: When you hear “custom,” you might think “this is going to cost a fortune.” The reality is that a custom rental design can still provide high-quality design without the high price tag. Whether your space on the show floor is 10×10 or 50×100, a custom rental is a great option if budget is a concern or you aren’t ready to commit to a purchase.

Trade Show Booth Design by Rockway Exhibits

At Rockway Exhibits, we specialize in custom trade show booth displays. Our process is simple: We’ll begin by getting to know you and your brand better as well as discuss your unique marketing needs and budget.  We do this before we get to work in developing an optimized design for your booth. Our experienced team can handle everything from the design to the delivery and set-up, so all you have to worry about is showing up and being ready to network. Throughout the process, you can remain as involved or hands-off as you’re comfortable with. Ultimately, our goal is to help your display stand out and ensure it meets your every need.

Ready to talk more about your trade show display needs? Contact our team at Rockway Exhibits today.

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