NYSCC took place earlier this month at the Javits Center in NYC, where our client DeWolf Chem showcased their 20×30 booth with a bold theme: “Take away the Taboo!”
Challenge
DeWolf Chem aimed to launch new prototypes addressing taboo topics like Intimate care, Overconsumption, and Aging, while encouraging open discussion and innovation through formulation.
Solution
To effectively convey the theme and engage attendees, we:
- Incorporated stand-off graphics and neon signs to create a bold, eye-catching design.
- Designed large prototype tables as focal points to showcase new products.
- Added an airbrush tattoo shop within the booth to encourage interaction and discussion.
Result
The booth successfully conveyed DeWolf Chem’s message of breaking taboos and innovating in formulation. The clean design elements aligned with their branding while injecting vibrant elements that brought the theme to life, enhancing attendee engagement and product visibility. The integration of bold thematic elements ensured DeWolf Chem stood out at NYSCC, facilitating meaningful conversations and showcasing their commitment to innovation and openness in the industry.