Rockway partnered with Champion Petfoods to strategize, design, and fabricate a stunning 50×50 lodge-themed exhibit for their latest trade show. The aim was to create a memorable and visually striking booth that captured the essence of a lodge while effectively showcasing Champion Petfoods’ products.
Challenge
The challenge was to design an exhibit that:
- Was visually striking and memorable
- Captured the cozy, inviting essence of a lodge
- Effectively showcased Champion Petfoods’ products
- Engaged attendees in a meaningful way
Solution
To meet these objectives, we:
- Designed a large overhead structure resembling a roof to evoke the lodge theme
- Incorporated faux brick columns to add rustic charm
- Created an open environment reminiscent of a cozy lodge
- Included specialty coffee with paw prints on the foam to add a unique, playful element
- Displayed the ingredients used in Champion Petfoods’ products within the space to educate and engage attendees
Result
The lodge-themed exhibit was a major success, becoming a beautiful and eye-catching structure that drew significant attention and engagement at the show. The inviting atmosphere and unique elements, like the paw print coffee, created a memorable experience for attendees, significantly enhancing Champion Petfoods’ brand presence.