Every year, orthopedic surgeons perform hundreds of thousands of hip, knee, and other joint replacement procedures. For the last decade, Parcus Medical has helped supply these surgeons with more than 300 different joint replacement products, from suture anchors to graft fixation systems, all manufactured in Sarasota, Florida.
Attending the AAOS 2019 show in Las Vegas, sponsored by the American Academy of Orthopedic Surgeons, Parcus Medical showcased cutting-edge surgical products with a 20×30 trade show booth rental.
Client Needs and Key Design Features
Parcus desired a modern, inviting space that showcased their brand. In addition, they needed a space complete with product displays that also served as workstations in order to effectively demonstrate its various instruments, systems, and accessories.
During the initial design discussions, it was evident that strategic organization would be a critical component of the booth’s functionality. For the demonstrations, they needed to be able to hammer their products with a mallet on the top of each workstation, in addition to having quick access to other poduct sku’s. We accomplished this by installing a custom drawer system on the backside of each workstation. This provided the Parcus team with the ability to quickly access the required products while remaining organized between demonstrations.
Other creative design elements of Parcus’s custom display included:
- A creative open-design concept, including modern features including exposed beams;
- Eight-foot display cases to showcase a variety of orthopedic devices;
- Large high-resolution fabric graphics;
- Custom workstations with multiple soft-closing drawers, providing easy product access; and
- A large hanging sign to clearly brand the space.
These elements were tied together to create a space that felt far larger than its actual size, providing plenty of space for Parcus’s staffers to interact with event attendees.
“AAOS was a huge success for Parcus Medical and Rockway was a big part of that success! We received a lot of compliments about the overall look of the booth and most importantly it was very functional for hands-on demos with customers.” -Chris H., Director of Marketing & Sales Training
The Final Product
Parcus was pleased with its partnership with Rockway and highly complimentary of the final design. Although they had a few broad goals for the display space, they trusted us to develop a creative and functional exhibit that suited all their needs.
From initial concept all the way to the show floor, Rockway Exhibits + Events partners with brands who want to elevate their face-to-face marketing programs. Our designers work to understand your unique needs, transforming them into an environment that will impress your team and your target audience. Let us help you reach your show goals by working together on your next custom display. Contact us to get started.