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Renting vs. Buying: Choosing the Right Trade Show Exhibit Option

Deciding to rent or buy a trade show booth should be based on your budget & the unique needs of your business, and each option has its own advantages.

No matter how large your business, participating in an industry trade show is a huge investment. While fixed costs like registration, accommodations, marketing materials, and the exhibit itself can add up quickly, the value of getting your name in front of like-minded professionals who can grow your business is an opportunity you can’t afford to miss.

Whether you are exhibiting with a 10×10 space or a 80×100 display, your booth is your best opportunity to get your business noticed by as many trade show attendees as possible. Deciding whether to rent or buy your booth should be based on your budget and the unique needs of your business, and each option has its own advantages.

Renting Your Booth

Renting a trade show booth tends to be the more affordable option in the short term, and as a renter, you will enjoy many other benefits. For example, renting allows you to experiment and change the layout of your exhibit year after year based on changing business needs. Renting is also convenient because all you really need to do is show up – the company you’re renting from takes care of the rest. Also, you don’t have to worry about long-term storage of the booth’s components, which could save you money.

Generally, renting is the best option for companies that are just starting out and may have a limited budget for their trade show appearance. The same goes for companies that are unsure of their trade show schedule or who want to “test the waters” with a specific design before committing to it long term.

It’s a common misconception that renting means you’re stuck with a basic design. You have the flexibility to go as big and as custom as you need, and if you fall in love with the design it can also be repurposed for future shows.

Buying Your Booth

One advantage of buying a trade show booth outright is that it’s 100 percent yours. In the long term, this tends to be a more budget-conscious option for companies that plan to use the same exhibit for three or more years, or for those that attend more than three trade shows per year. Companies that purchase their own booth enjoy the peace of mind in knowing that it’s always ready to go at a moment’s notice. This option is ideal for companies that know exactly what they want and desire a consistent design from one trade show appearance to the next.

Deciding whether a rental or purchase booth is right for you? Rockway Exhibits + Events is available to offer guidance so you can make the best decision for your business. For more information or to request a consultation with our design team, contact us today.

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