Exhibiting at a trade show or other industry event can reap big rewards for your company. But unless you’ve designed and set up a successful booth before, you may not know where to start when creating an attention-grabbing booth. The last thing you want to do is show up unprepared. We have answers to your most pressing trade show and exhibition questions.
How Much Floor Space Will I Need?
Every trade show has a slightly different floor plan. Often, you’ll have the opportunity to choose from among several different “footprint” options and can make your choice based on budget constraints, booth size specifications, or site location.
If you’re not sure how much floor space you’ll need, it can be helpful to create a physical outline to ensure you give yourself enough space for your finished booth. After all, the last thing you want to do is arrive at a trade show only to learn that your booth won’t fit in the space you’ve been allotted!
How Much Booth Space Will I Need?
Every booth serves a different function based on the vendor’s trade show goals. If you’re looking to hand out product samples or promotional material to a large number of attendees, you’ll want to make sure your booth is large enough to accommodate many people and display eye-catching signage that will attract passersby.
If your goal is to network and work on lead generation, you’ll want a booth that can accommodate a semi-private meeting area.
How Can I Maximize Trade Show Attendee Engagement?
Maximizing trade show attendee engagement can help create a memorable experience for your prospective clients. Boosting booth engagement by asking probing questions to identify your clients’ objective or need and then showcase how your product or service can meet those needs.
How Should I Choose Staff for My Exhibit?
The importance of proper exhibit staff can’t be understated. A less than enthusiastic or ill-informed staffer can drive prospective customers away, while a personable representative who knows the product inside and out can be the factor that tips someone from a “maybe” to a “yes.” Because your exhibit staffers act as the face of your company, choosing staffers who are friendly, well-groomed, knowledgeable, and able to make conversation can be a great asset to your trade show success.
If you’re ready to start designing your custom trade show booth, Rockway Exhibits can help. Our experienced, professional team members can help you create an experience that your prospective clients won’t soon forget. Contact our team today to learn more about the services we offer so you can experience peace of mind while we do the heavy lifting.