Welcome to the go-to resource for event marketers with Rockway News.
We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity.
Event marketing is a constantly evolving field, and keeping up with the latest trends can be a challenge. Staying up-to-date with trade show news is crucial to ensuring you never miss out on an exciting opportunity. But with so much information circulating online, finding the latest buzz can feel like an overwhelming task. Whether you’re an event planner, trade show organizer, marketing professional, or just interested in the field, a go-to resource for event marketers and trade show news is essential.
Our blog is packed with valuable insights and expert tips on everything from up-to-the-minute trends to tried-and-true ROI boosters. We know that the world of event marketing can be confusing and overwhelming, but we’re here to help you cut through the noise and make your next trade show campaign a success. So sit back, relax, and let us guide you through the often-tricky world of event marketing.
Did you know that 92% of attendees come to a tradeshow exhibit to learn about products and services? The number tells you that an exhibition is a perfect opportunity to showcase your products and get people interested in your brand. That means your exhibit design should be strategized and executed well. Although securing an exhibit…
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Are you wondering if an exhibition booth rental is the right move? Click here for a complete guide to the pros and cons of an exhibition booth rental.
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Are you looking for ways to separate your tradeshow booth from the pack? Do you want to create a trade show booth that makes attendants think, “I have to see what that’s all about!”? If so, then you need to learn all that you can about the next big things(s) in Tradeshow booth design. Doing…
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Every year, about 13 million trade shows take place around the United States. Businesses come from near and far to set up a trade show booth that shows off who they are as a company. Having good trade show ideas that bring customers into your booth at these events is a must. That’s because nearly…
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Trade show success depends on the skill of the sales and marketing team behind it. Most companies make extensive plans for their trade show booths. They have sales and marketing teams assessing how to best capture their audience’s attention and draw them in. Then, they know precisely how to create a conversation around their product…
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Did you know the success of your trade show often boils down to your exhibit designs? A trade show exhibit design gives you the opportunity to showcase your company in new and exciting ways. The right exhibit design ideas will catch the attention of passersby and send the right message to your target audience. The…
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Are you wondering what you should truly expect of your display design? Click here for the expectations versus the reality of your exhibit display design.
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Success in trade show marketing begins when you learn how to identify your target audience. It starts with pinpointing exactly who the high-quality prospects and customers are that need to be reached. The key to establishing your target audience is in-depth research. Once you know exactly who your product is designed for; the next step…
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Trade shows are the second-largest source of B2B revenue in the US. They’re an excellent opportunity to showcase your products or services, build relationships with prospects, and generate leads. However, most companies hesitate to ask trade show production companies – what else can they do? Some of the more experienced trade show production companies offer…
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It’s that time of year again—time for your company to set up at the trade show. Do you know how to stand out from the crowd? Planning a trade show can get overwhelming, from deciding how to get more leads to ensuring your products are ready for the public. This is a time for your…
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Are you planning for some new upcoming trade shows, but wondering how you can get more leads? The answer may be simpler than you think: booth design. Trade show attendees are always looking for unique experiences, and there are innovative strategies that your team can utilize to bring new experiences to them with a unique…
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Trade shows can work like marketing magic when they’re handled the right way. Companies get a chance to expand their brand footprint, make some connections, get more leads, and even learn more about the competition. Wouldn’t it be great if you could ensure that your next show is a big win? Focusing on your networking…
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