As the new year begins, it’s important to ensure that your tradeshow strategy is locked and loaded. However, your preparation shouldn’t stop there. Here’s one of many trade show tips to remember: it’s essential to also have a pre- and post-show marketing plan to ensure that the leads you capture don’t disappear into the ether. Luckily, with more than 22 years of experience under our belts, our team has mastered the art of creating seamless and unforgettable events for our clients and their customers.
Trade shows can be exciting and energizing events for any business. They offer a unique opportunity to showcase your products and services, connect with potential customers, and gain insights into industry trends and new technologies. However, with so many exhibitors and attendees competing for attention, it’s important to have a solid strategy in place to make the most of your time and investment. From planning your booth design and promotional materials to networking with event organizers and other attendees, there are several key trade show tips that can help you stand out from the crowd and achieve your business goals.
We cover all the do’s, don’ts and insider tips that you can incorporate into your next event.
Customer-led growth is not a new concept, but it has gained prominence as businesses navigate the uncertain landscape in recent years. What does this initiative mean in practice? And how does it affect event marketers, tradeshows, and events? By prioritizing customer insights, businesses can better understand and optimize the end-to-end customer experience. Let’s discuss the…
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To exhibit or not to exhibit. When it comes to exhibiting at tradeshows, businesses are faced with important decisions to make. Expensive costs, previous experiences, and the expected quality of leads all play a significant role in this decision-making process. These three factors help exhibitors make informed choices that optimize their tradeshows and validate their…
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Tradeshows and conferences offer one of the most valuable opportunities for businesses to connect with their target audience and yield tangible results. But, not all exhibitors can maximize their impact at these events. Why not? Well, put simply, they don’t know the key strategies that really successful tradeshow exhibitors employ to stand out from the…
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Due diligence plays a pivotal role in ensuring success in virtually every aspect of your life. Most people like making good, well-informed decisions. So why should trade shows be any different? You don’t buy something because everyone else is doing it, we don’t jump off bridges to follow suit, but then why attend a show…
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Trade shows and events are complex. Beyond the financial investments required, businesses grapple with proving return on investment (ROI), attributing results, and justifying their expenditures. However, amidst these challenges lies a remarkable potential that warrants exploration—the extraordinary power and influence of bringing people together. As we navigate the intricacies of tradeshows and events, we uncover…
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Successful tradeshows don’t happen by accident; they are the result of thoughtful design and strategy. So, what sets apart a standout tradeshow booth from the rest? Let’s break it down. 1. Establish a Clear and Unique Theme The foundation of a standout tradeshow booth is a theme that is both easy to understand and unique.…
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In the process of selecting a new tradeshow partner, one common mistake that we often see companies make is relying on committee voting based on a limited number of designs. This approach can lead to unfavorable outcomes and result in the need for repetitive requests for proposals (RFPs). Let’s delve into the reasons why this…
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In today’s competitive business landscape, companies are increasingly recognizing the value of intentional event marketing. Gone are the days when simply “showing up” at a trade show was enough. To truly maximize the ROI of their events, companies need to adopt a strategic approach to face-to-face marketing that considers key factors such as customer problems,…
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Email marketing plays an important role in the success of event marketing campaigns. To ensure effective follow-up after trade shows, conferences, and live events, event marketers need to employ a *perfect* email formula. If perfect sounds daunting, don’t worry, we’ve collected all the strategies you could need for crafting impactful emails that drive engagement and…
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In the world of event marketing, creating unforgettable experiences is the ultimate goal. After all, a forgettable event can pose a significant risk to an event marketer’s career. If no one remembers your events, did they even happen? Well, we know they did, but does it matter if no one else does? How to Avoid…
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Welcome back to part 2 of Effectively Evaluating Your Events: this time, we’re talking about How to Measure Pipeline Impact. If you read Part 1: A Step-by-Step Approach to Evaluating Event Success: Introducing the Event Scorecard, then you know how important it is to have a flexible reporting system for your events to better understand…
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Are you actively tracking and evaluating the success of each of your marketing events? You should be. One really pivotal change to your process can be the indicator of success and the predictor for your future success: an Event Scorecard. This survey provides valuable market insights and allows you to assess various metrics such as…
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