No matter which industry you find yourself in, attending a trade show or an exhibition will most likely mean coming into contact with people across nearly all generations. As a result, you’ll want to make sure that your display appeals to the masses while still showcasing what makes your products and services unique.
Not sure where to start when it comes to building a trade show booth that appeals to multi-generational audiences? We’ve got some pointers for you.
Create an Experience That Can’t Be Found Anywhere Else
With so many companies vying for the attention of the same trade show attendees, generating buzz and excitement can be a challenge. Plan several pre-show announcements well in advance to get your contacts excited about what they can expect when they stop by your display. Whether you’re planning a special giveaway, offering live demonstrations, or unveiling a new product, a little pre-show promotion is a quick and easy way to get your prospects (at any age) lining up at your booth to experience it for themselves.
Don’t Forget About Social Media At The Show
There’s no denying that social media plays an important role in the lives of most people. Naturally, trade show attendees who like what they see at your booth will want to share it on social media platforms. Take advantage of this free exposure by making it simple for attendees find your social channels and tag your brand.
Creating a dedicated hashtag is another simple way to get the crowd involved before, during, and after the show. Keep it simple and memorable, and use the show’s hashtag in conjunction with yours when posting on each social media channel. Not only will it increase the post reach, but it will also give you great insight on who is talking about your brand.
Choose The Right Booth Staff
One of the most important aspects when attending a show is to staff your booth with the right people. Take the time to hand-pick staff members who can easily identify and relate to different generations, and can adapt their approach based on what the booth visitor is most interested in.
Creating a trade show experience that appeals to a wide segment of generations can be challenging, but a skilled trade show exhibit company can assist in creating a custom display that appeals to your target audience. From developing a trade show strategy, designing the space, managing logistics, and everything in between, Rockway Exhibits’ team of experts can assist in making your next trade show a success. For more information on our services or to get started on a custom trade show display, contact us.