Welcome to the go-to resource for event marketers with Rockway News.
We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity.
Event marketing is a constantly evolving field, and keeping up with the latest trends can be a challenge. Staying up-to-date with trade show news is crucial to ensuring you never miss out on an exciting opportunity. But with so much information circulating online, finding the latest buzz can feel like an overwhelming task. Whether you’re an event planner, trade show organizer, marketing professional, or just interested in the field, a go-to resource for event marketers and trade show news is essential.
Our blog is packed with valuable insights and expert tips on everything from up-to-the-minute trends to tried-and-true ROI boosters. We know that the world of event marketing can be confusing and overwhelming, but we’re here to help you cut through the noise and make your next trade show campaign a success. So sit back, relax, and let us guide you through the often-tricky world of event marketing.
In today’s fast-paced world, where digital interactions dominate, the value of face-to-face connections cannot be overstated. That’s why smaller, more intimate events are gaining traction and becoming increasingly popular among businesses of all sizes. These micro events offer a unique opportunity to engage with customers and prospects on a personal level, leaving a lasting impression,…
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Trade shows are the perfect opportunity for companies to showcase new products, make connections, and grow their business. However, to be truly successful at a trade show, it requires a strong pre-show marketing campaign. Your Pre-Show Strategy Creating a pre-show strategy is crucial to maximizing trade show success. Refining messaging for trade shows or events…
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Get an edge on the competition with virtual events! Virtual isn’t just another buzzword, it’s a powerful tool that companies can use to enhance their brand and help them reach their goals. From prospecting new customers to recruiting top talent, virtual events help increase engagement, interaction, and communication in the digital space. Tips for the…
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What is an RFP anyway? A request for proposal (RFP) is a document that an organization posts to elicit a response from companies that can fulfill the work they need to be done. They provide a framework for evaluating vendor proposals and can ultimately help an organization make the best decision for who to use…
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What a Year! We’re grateful for all of our opportunities and proud of our accomplishments. Take a walk down memory lane with us as we explore our Best Booths from the year. (And get some ideas for your future!) Ripley Entertainment @ IIAPA We produced this marvel in 45 days! They wanted “quirky and zany”…
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Are Tradeshows Just Throwing Marketing $$ Away? (Spoiler: Yes and No) Tradeshows are a big expense, there’s no denying that. They’re that way for a reason: big costs often have the biggest rewards. But what about when you’re investing significantly in marketing on tradeshows and you aren’t seeing any reward? Then that big budget also…
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Custom trade show exhibits are a great place to get eyes on your products, but it’s hard to do without crafting a good exhibit. Why are some exhibits effective?
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Find out how you can use trade show success strategies to build your brand awareness. Read on to learn essential strategies to engage potential customers.
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Are you looking to create a custom booth design for your next trade show? Check out these tips to make sure your display is a winner!
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Are you ready to use social media activation to get customers to you? Let’s take a look at the three main steps to getting your interaction up off the ground.
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Knowing whether or not a custom trade show booth is right for you requires an understanding of what it can and cannot do.
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Check out some booth ideas that you can use to attract more attendees at your next trade show. These booth design tips will help you create an engaging and welcoming environment for potential customers.
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