How Event Marketing Congress Redefined Learning for Event Marketers
In an industry where innovation drives success, event marketers rarely have the space to connect, reflect, and grow alongside peers who truly understand their challenges. That’s why Rockway Exhibits + Events launched the first Event Marketing Congress (EMC)—a two-day experience designed exclusively for Global Heads of Events to share insights, sharpen strategies, and build lasting […]
How to Increase Your Event Success
In today’s fast-paced world, where digital interactions dominate, the value of face-to-face connections cannot be overstated. That’s why smaller, more intimate events are gaining traction and becoming increasingly popular among businesses of all sizes. These micro events offer a unique opportunity to engage with customers and prospects on a personal level, leaving a lasting impression, […]
A Step-by-Step Guide to Pre-Show Marketing
Trade shows are the perfect opportunity for companies to showcase new products, make connections, and grow their business. However, to be truly successful at a trade show, it requires a strong pre-show marketing campaign. Your Pre-Show Strategy Creating a pre-show strategy is crucial to maximizing trade show success. Refining messaging for trade shows or events […]
A Guide to Creating Successful Virtual Events
Get an edge on the competition with virtual events! Virtual isn’t just another buzzword, it’s a powerful tool that companies can use to enhance their brand and help them reach their goals. From prospecting new customers to recruiting top talent, virtual events help increase engagement, interaction, and communication in the digital space. Tips for the […]
How to Nail Your RFP
What is an RFP anyway? A request for proposal (RFP) is a document that an organization posts to elicit a response from companies that can fulfill the work they need to be done. They provide a framework for evaluating vendor proposals and can ultimately help an organization make the best decision for who to use […]
The Best of Rockway 2022
What a Year! We’re grateful for all of our opportunities and proud of our accomplishments. Take a walk down memory lane with us as we explore our Best Booths from the year. (And get some ideas for your future!) Ripley Entertainment @ IIAPA We produced this marvel in 45 days! They wanted “quirky and zany” […]
Are Tradeshows Just Throwing Marketing $$ Away? (Spoiler: Yes and No)
[vc_row][vc_column][vc_custom_heading text=”Are Tradeshows Just Throwing Marketing $$ Away? (Spoiler: Yes and No)”][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”6963″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Tradeshows are a big expense, there’s no denying that. They’re that way for a reason: big costs often have the biggest rewards. But what about when you’re investing significantly in marketing on tradeshows and you aren’t seeing any reward? Then that […]
Custom Trade Show Exhibits and Why They’re Effective
Custom trade show exhibits are a great place to get eyes on your products, but it’s hard to do without crafting a good exhibit. Why are some exhibits effective?
Trade Show Success Strategies
Find out how you can use trade show success strategies to build your brand awareness. Read on to learn essential strategies to engage potential customers.
Custom Booth Design: Tips for Creating a Winning Trade Show Display
Are you looking to create a custom booth design for your next trade show? Check out these tips to make sure your display is a winner!
3 Ideas for Social Media Activation to Engage your Customer
Are you ready to use social media activation to get customers to you? Let’s take a look at the three main steps to getting your interaction up off the ground.
Custom Trade Show Booths Aren’t For Everyone But Are They For You?
Knowing whether or not a custom trade show booth is right for you requires an understanding of what it can and cannot do.