The year 2020 began with much promise, and trends ranging from conversational marketing to the newest digital marketing tools were well-hyped heading into the new decade. But as COVID-19 has forced event cancellations throughout the U.S. and much of the world, companies have been forced to pivot their trade show marketing efforts. Adapting to these…
Here are 4 steps you should consider when determining the best way to engage attendees at your booth:
Take a look at some 2020 trends we expect to see on show floors this year! Be sure to note how you can fit the trends into your show goals, instead of just being trendy for trendiness’ sake!
We have answers to your most pressing trade show and exhibition questions.
Press coverage is a powerful tool, but it doesn’t come easy. With so many competitors vying for the attention of the same pool of reporters, it can be nearly impossible to make headlines without the right strategy. How can you increase your chances of garnering news attention?