Before you start planning your trade show goals we recommend using the SMART process.
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Press coverage is a powerful tool, but it doesn’t come easy. With so many competitors vying for the attention of the same pool of reporters, it can be nearly impossible to make headlines without the right strategy. How can you increase your chances of garnering news attention?
While shipping is a line item that all exhibitors plan for when solidifying their budgets, material handling, also known as drayage, is a forgotten cost that can oftentimes blindside your accounting team.
Our Business Development Manager Lance Newton shares insights on what he would do if he was a Trade Show Manager.