As the new year begins, it’s important to ensure that your tradeshow strategy is locked and loaded. However, your preparation shouldn’t stop there. Here’s one of many trade show tips to remember: it’s essential to also have a pre- and post-show marketing plan to ensure that the leads you capture don’t disappear into the ether. Luckily, with more than 22 years of experience under our belts, our team has mastered the art of creating seamless and unforgettable events for our clients and their customers.
Trade shows can be exciting and energizing events for any business. They offer a unique opportunity to showcase your products and services, connect with potential customers, and gain insights into industry trends and new technologies. However, with so many exhibitors and attendees competing for attention, it’s important to have a solid strategy in place to make the most of your time and investment. From planning your booth design and promotional materials to networking with event organizers and other attendees, there are several key trade show tips that can help you stand out from the crowd and achieve your business goals.
We cover all the do’s, don’ts and insider tips that you can incorporate into your next event.
In the battle for attention in the trade show arena, where booths are vying for the championship of their audience’s interest, what separates the best trade show booths from the failures? What ignites the spark that propels some trade show booths to fame while others fade into the masses? Here lies the crux of the…
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Feedback is the lifeblood that keeps engagement in your events and keeps you relevant. Feedback isn’t just about hearing what your customers have to say; it’s about listening, acting, and transforming your plans to accommodate the very customers you’re listening to. If your event is a living organism, then feedback loops are its circulatory system,…
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In the realm of event marketing, planning and execution often take center stage. There’s no shortage of resources, courses, and programs dedicated to teaching these skills. However, it’s vital to remember that approach and strategy are equally, if not more, important. The Stigma Around Event Marketing Events, particularly in corporate settings, often carry a…
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At any event, holding the interest of the crowd isn’t just a spectacle–it’s a data point. And when it comes to tracking your data points, choosing the right software can be as game-changing as it is daunting. Whether you’re a seasoned event planner looking to upgrade your tech suite or a newbie navigator just learning…
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The event industry is undergoing a transformation, primarily driven by technological growth–Artificial intelligence (AI). AI offers event professionals the ability to streamline operations, engage audiences, and optimize experiences in ways previously imagined only in science fiction. But how exactly can AI be integrated into events, and what are the best practices for harnessing its power?…
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When the stakes are high and your event’s success hangs in the balance, nailing that crucial element—your audience—becomes a serious non-negotiable. You’ve got the content. You’ve got the speakers. You’ve got the venue. Now, you just need the right butts in the right seats. So we’re here to answer your question: How do you draw…
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Events, whether physical or virtual, are treasure troves of content waiting to be unearthed and utilized. Literal nuggets of wisdom wait beneath your events if you have the tools to recognize and find them. From panel discussions to casual conversations, each interaction holds the potential to be transformed into valuable event marketing content. If you…
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Creating an immersive and memorable event is an art form, and the secret ingredient is often the lighting. It’s the unsung hero of event design, transforming spaces from mundane to magical. Each fixture serves a purpose, each color sets a tone, and each shadow tells a story. Whether it’s a soft, warm glow that evokes…
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Applying Behavioral Psychology to Event Planning: A Comprehensive Guide Event planning is both an art and a business tool that requires a deep understanding of human behavior. As event organizers, you strive to create experiences that not only entertain but also engage and educate your attendees. Behavioral psychology can offer valuable insights into how people…
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Event marketing is a dynamic field, with countless strategies and tactics to choose from. However, amid all the buzzwords and trends, one principle remains constant: the importance of knowing your customer. This principle was brought to life in three very different projects that we did here at Rockway, and they all hinged on the concept…
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A Step-by-Step Guide for an Optimal Event Line-Up When it comes to planning your event strategy, the question every year is: should we stick with our current events or venture into new ones? This decision can significantly impact your brand’s reach and influence. It should be based on factors such as the target audience, the…
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Rethinking Trade Show Strategies: Opting for Non-Traditional Approaches Trade shows are a staple in many industries. They provide opportunities for networking, showcasing products or services, and gaining valuable insights from your customers. However, the traditional approach of setting up a booth can often be costly and impersonal and therefore out of reach for some. So…
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