Blog
How to Build a Trade Show Strategy That Drives Pipeline
Why Safe Event Marketing Fails to Create Demand
Everyone Wants Better Event ROI. Few Teams Are Set Up for It.
Designing for Buyer Behavior: What Actually Drives Action on the Show Floor
Why Passive Booths Are Becoming Obsolete
RFPs for Event Agencies: How to Ask Better Questions and Choose Better Partners
A crowded booth can still be a business failure. Badge scans, giveaway lines, and steady …
Most forgettable events are not poorly executed. They are simply too safe. The booth looks …
If there’s one thing nearly every event marketer agrees on right now, it’s this… The …
Most event strategies are built around the quiet assumption that if we show up well …
If you walk a trade show floor today there is a shift that is hard …
Let’s start with something that might feel a little uncomfortable… Most RFPs are failing because …
There’s a reason more event teams are being asked the same question right now and …
For a long time, the event strategy playbook was simple… Just show up everywhere. More …
Walk any trade show floor and you’ll see the same ritual happening hundreds of times …
If you’ve ever walked away from a trade show thinking, “Well… the booth looked great, …
If you think you need a massive island booth to drive serious results from trade …
For years, trade shows and industry events were treated like billboards with booths, vehicles for …
Trade shows can be one of the most powerful tools in your marketing arsenal or …
When we talk about what it takes to stand out in event marketing, yes scale …
Aligning audience, message, and metrics before the booth is even built. One of the biggest …
Most trade show booths look good but don’t do much. They’re stocked with flashy graphics, …
What was once a standalone tactic is now a critical piece of a company’s holistic …
The role of the event marketer has fundamentally changed. It’s no longer enough to show up …
The Rise of Intentional Event Strategy For years, the event industry has been driven by …
What’s Changing, What’s Not, and What You Need to Do About It Let’s get real… …
As 2025 winds down, most teams are deep in annual planning mode reviewing what worked, …
In a world where flashy booths, giveaways, and over-the-top experiences often steal the spotlight, event …
Booth ideation in 2025 is where strategy, technology, and narrative align to create moments that …
In the fast-paced world of event marketing, burnout isn’t just a buzzword, it’s an active …
In the post-pandemic event marketing landscape, everyone’s racing to get back in front of their …
Event marketing is powerful. It’s one of the best ways to create real connections, build …
Event marketers have heard it all before: “You’re just a planner.” Or worse: “Events are …
The event marketers who consistently outperform aren’t reactive, they’re architects of the future. While many …
When it comes to events, strategy often feels like the elusive piece everyone assumes someone …
In the world of event marketing, the real success metric isn’t foot traffic, it’s follow-through. …
Most event marketers don’t just juggle logistics anymore, they juggle people, platforms, goals, and expectations. …
In a time when layoffs and transitions are sweeping through nearly every sector, the trade …
In a marketing world increasingly focused on ROI, alignment, and connection, large-scale trade shows are …
In the ever-evolving world of events, what worked even five years ago simply doesn’t cut …
Experiential marketing isn’t a new concept, but its meaning (and power) has shifted dramatically in …
There’s a quiet shift happening in the events world and if you’re paying attention, you …
Personalization is no longer just a clever tactic; it’s the backbone of successful event marketing …
The event world is shifting and shifting fast. Budgets are tighter, expectations are higher, and …
We’ve all seen it… The trade show floor is packed with booths offering branded pens, …
If you’re in marketing or events, you’ve likely heard the argument: Are trade shows and …
Let’s be real… trade shows aren’t cheap. There is a price tag that comes with …
The world of event marketing is evolving fast and artificial intelligence (AI) is at the …
The FIFA World Cup is arguably the most recognizable sporting event in the world (hence …
Trade shows are one of the most powerful ways to connect with your target audience …
Trade shows have always been a powerful tool for brand exposure, lead generations, and relationship …
Trade shows and events are powerful opportunities for brands to generate leads, build relationships, and …
Trade shows provide an excellent opportunity to showcase your brand, connect with potential customers, and …
While massive, elaborate displays may seem like the best way to grab attention, Bigger isn’t …
Trade shows can be a game-changer for businesses—offering face-to-face connections, brand exposure, and real sales …
Digital displays have transformed modern trade show booth design, creating opportunities for brands to attract …
Imagine walking into a trade show and feeling as though every interaction was crafted just …
Planning an event is no small feat, but it doesn’t have to feel overwhelming. Whether …
Welcome to our comprehensive guide on the different types of trade shows and exhibit events. …
Planning and executing a successful event often depends as much on internal alignment as it …
Traditional event lead capture methods, like relying solely on business cards, just don’t cut it …
In the bustling environment of a tradeshow, grabbing attendees’ attention quickly is essential. A concise, …
Creating unforgettable events goes far beyond aesthetics—it’s about understanding the psychology that drives audience behavior. …
If you’re an event marketer, you know that creating memorable events is only half the …
Hosting your own event can be a game-changer for your organization. It offers unparalleled opportunities …
Bigger is not always better when it comes to your tradeshow booth. Whether you’re working …
In an industry where innovation drives success, event marketers rarely have the space to connect, …
As a marketing professional or small business owner, you know the power of a well-executed …
Picture this: AI-powered insights that make planning a breeze, and efficiencies that’ll save you time …
One of the most important decisions you’ll make for your tradeshow is whether to rent …
If you’re new here, this might come as a surprise: trade shows are golden opportunities …
Brands need more than just an online presence to stand out to their audiences; they …
The real tool to measure your trade show success in 2024: pipeline impact! Trade shows …
While it should seem pretty simple to contact your key prospects—especially high-level executives— and ask …
Navigating the Request for Proposal (RFP) process can feel like setting sail without a map; …
Is there a difference between event planning and event marketing? Yes. Absolutely. A resounding positive …
Tradeshows are where champions are made and brands face off to win qualified leads. With …
Corporate events play a key role in defining brand experiences and connecting with customers. They’re …
Lately, we’re seeing inflation, sustainability concerns, and rising event costs blend together, creating a unique …
Trade shows, exhibitions, and marketing events are the arenas where salesmanship and brand representation are …
In the battle for attention in the trade show arena, where booths are vying for …
Feedback is the lifeblood that keeps engagement in your events and keeps you relevant. Feedback …
In the realm of event marketing, planning and execution often take center stage. There’s no …
At any event, holding the interest of the crowd isn’t just a spectacle–it’s a data …
The event industry is undergoing a transformation, primarily driven by technological growth–Artificial intelligence (AI). AI …
When the stakes are high and your event’s success hangs in the balance, nailing that …
Events, whether physical or virtual, are treasure troves of content waiting to be unearthed and …
Creating an immersive and memorable event is an art form, and the secret ingredient is …
Applying Behavioral Psychology to Event Planning: A Comprehensive Guide Event planning is both an art …
Event marketing is a dynamic field, with countless strategies and tactics to choose from. However, …
As we turn the page on another year, it’s time to look ahead and plan …
A Step-by-Step Guide for an Optimal Event Line-Up When it comes to planning your event …
Rethinking Trade Show Strategies: Opting for Non-Traditional Approaches Trade shows are a staple in many …
In today’s fast-paced world, what we consider modern event marketing is evolving at an unprecedented …
Customer-led growth is not a new concept, but it has gained prominence as businesses navigate …
To exhibit or not to exhibit. When it comes to exhibiting at tradeshows, businesses are …
Tradeshows and conferences offer one of the most valuable opportunities for businesses to connect with …
Due diligence plays a pivotal role in ensuring success in virtually every aspect of your …
In today’s fast-paced world, where digital interactions dominate, the value of face-to-face connections cannot be …
Trade shows and events are complex. Beyond the financial investments required, businesses grapple with proving …
Successful tradeshows don’t happen by accident; they are the result of thoughtful design and strategy. …
In the process of selecting a new tradeshow partner, one common mistake that we often …
In today’s competitive business landscape, companies are increasingly recognizing the value of intentional event marketing. …
Email marketing plays an important role in the success of event marketing campaigns. To ensure …
In the world of event marketing, creating unforgettable experiences is the ultimate goal. After all, …
Welcome back to part 2 of Effectively Evaluating Your Events: this time, we’re talking about …
Are you actively tracking and evaluating the success of each of your marketing events? You …
We understand that in a crowded marketplace, it’s crucial to stand out and make a …
How IBM is Building Narrative and Intentional Design into Their Events: Let’s dive deep into …
In today’s hyper-connected world, brands are constantly seeking innovative ways to engage with their target …
Participating in events and trade shows is one of the most effective brand awareness and …
Have you ever attended a tradeshow and felt like you were wasting your time and …
When it comes to how you measure brand awareness, the process can seem ambiguous and …
One of the most important factors to consider when it comes to the success of …
In today’s landscape, understanding how to optimize brand engagement is a vital task for organizations. …
Data can dictate your success with Event Marketing. Full stop. Too dramatic? Nope–it’s just the …
Branding is a powerful tool that creates unforgettable experiences for customers and the community. Publix, …
A Look Back: The Importance of Tradeshows Traditionally, annual tradeshows were the heartbeat of a …
Trade shows are a goldmine for businesses, providing an opportunity to showcase your offerings while …
Trade shows are the perfect opportunity for companies to showcase new products, make connections, and …
Have you ever been to one of those meetings? You know the kind I’m talking …
It’s not a revelation that graphic design plays an important role in the event marketing …
Small events are actually the next big thing. It makes sense why these small events …
Struggling to create a unforgettable tradeshow experience? This about this. How quickly can you make …
How long have you been relying on the same stale marketing techniques to reach your …
It’s safe to say that event marketing has evolved like crazy–even just over the past …
Are you new to the trade show world? There is a lot to digest when …
There’s a reason trade shows have been around for decades. They provide an opportunity for …
Social media influencers are having a moment right now! It’s a cultural movement; and here’s …
Fail to plan, plan to fail. It’s true for your exhibition booth, too! That’s why you …
If you think about it, trade shows are a prime place to learn from your …
Diversity is a buzzword lately, but what does it really mean in the context of …
Get an edge on the competition with virtual events! Virtual isn’t just another buzzword, it’s …
What is an RFP anyway? A request for proposal (RFP) is a document that an …
Here at Rockway, we focus on being innovative with our exhibits. To us, that means …
Imagine the perfect moment. A gorgeous view, the best music, the right people–all working together …
You know you need an exhibit house. But how do you know which one to …
No matter what year it is, you have to adjust the way you exhibit. To …
We might ruffle some feathers with this one: You should never buy a tradeshow booth. In …
It’s honesty hour (always) but especially right now: A majority of people in the industry …
As the new year rolls around, improvement is top of mind, and vision for your …
What a Year! We’re grateful for all of our opportunities and proud of our accomplishments. …
To recap the first half, Publix Super Markets has been sponsoring the Tampa Bay Buccaneers …
[vc_row][vc_column][vc_custom_heading text=”Are Tradeshows Just Throwing Marketing $$ Away? (Spoiler: Yes and No)”][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”6963″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Tradeshows …
Custom trade show exhibits are a great place to get eyes on your products, but it’s hard to do without crafting a good exhibit. Why are some exhibits effective?
Find out how you can use trade show success strategies to build your brand awareness. Read on to learn essential strategies to engage potential customers.
Secure Transfusion Solutions wanted a design to replicate the look and feel of their blood donation centers, Trusting Heart Blood Center. To mimic the look of the donations centers at Trusting Heart Blood Center, we decided to add warm tones of the vinyl floor and laminates, moss wall, circular rug, light fixtures, and other accents. The booth was a 20x20 to allow just enough space to network within.
Are you looking to create a custom booth design for your next trade show? Check out these tips to make sure your display is a winner!
Are you ready to use social media activation to get customers to you? Let's take a look at the three main steps to getting your interaction up off the ground.
Publix came to Rockway Exhibits for an event activation inside the fan zone area at Special Olympics in Orlando, FL. Publix was there to support an incredible week long event and to provide a "cool lounge" in the Fan Zone Area.
Knowing whether or not a custom trade show booth is right for you requires an understanding of what it can and cannot do.
Check out some booth ideas that you can use to attract more attendees at your next trade show. These booth design tips will help you create an engaging and welcoming environment for potential customers.
Custom trade show display design offers a chance to wow people with first impressions. Learn how to increase engagement and boost your ROI here.
We’ve been saying it for years and now, some heavy-hitters in the small business world …
Experiential activations to elevate your brand might include trade shows and other marketing events. Read about it here.
NAM needed a partner to help them create this atmosphere and who would help them from start to finish on the expo hall, lounge area, and overall coordination with the venue.
GHX was in need of designing different areas for their corporate summit. They wished for several areas where they could demonstrate their product and services, showcase replicated real-life scenarios for their products, and much more.
Over 79% of brands who have hosted a pop-up shop say that the endeavor was …
Have you heard of experience marketing? You can read about this latest trend in marketing and what it means for the industry's future.
Curious about brand activation, but worried that you need help? Check out the reasons your team needs a brand activation agency.
Vix Technology's 30x50 booth was designed to have clean, modern vibes with splashes of color. They wanted to make a “splash” with a large but modest structure. Vix's logo is made up of "V's" with splashes of color so we thought this would be a cool concept to use. We created a straightforward flow to the booth. We had demo stations for product demonstrations, and the center tower had the physical product (mode; devices) mounted on the wall. Last but not least, we included a semi-private meeting room for dedicated meetings.
Are you looking into what the best brand activations are? Here is what to look for in brand activations and why they are important.
If you're looking for new ways to grow your brand, read this guide on how event marketing companies can help your brand strategy evolve.
Are you ready to represent your business at the next trade show? Read this for the ultimate guide to trade show planning.
What event activation ideas should your company tap into to engage better with customers and employees? Read this guide for ideas.
Are you looking to hire a trade show exhibit design firm? Check out these six underrated qualities of trade show exhibit design firms that you'll love.
Trade shows, expos, conferences, and other networking events comprise a $50 billion global market. While …
Kheiron Medical creates Artificial Intelligence (AI) solutions that really make a difference. It was important to them to find a partner who is transparent during the whole process from signing the contract to the show floor - open and honest communication from start to finish. Check out more about this 20x30 exhibit that was created for them.
Did you know that 92% of attendees come to a tradeshow exhibit to learn about …
Are you wondering if an exhibition booth rental is the right move? Click here for a complete guide to the pros and cons of an exhibition booth rental.
Are you looking for ways to separate your tradeshow booth from the pack? Do you …
In the second half, Rockway stepped it up big time. Together, Rockway and Publix threw a concert, added private Skyview Suites (that hosted the Frito-Lay contest winners), and incorporated the Publix Food Truck that was serving smokehouse BBQ. Check out more about the massive brand activation that we helped orchestrate for them.
Every year, about 13 million trade shows take place around the United States. Businesses come …
Trade show success depends on the skill of the sales and marketing team behind it. …
Did you know the success of your trade show often boils down to your exhibit …
Clever Devices designs innovative technology solutions for all modes of public transportation, including fixed-route, bus rapid transit, paratransit, and rail. They hired Rockway to help create a very open, inviting space that would communicate their mission and value clearly to event attendees. Check out more about the massive 50x50 exhibit that was created for them.
Are you wondering what you should truly expect of your display design? Click here for the expectations versus the reality of your exhibit display design.
Success in trade show marketing begins when you learn how to identify your target audience. …
Trade shows are the second-largest source of B2B revenue in the US. They’re an excellent …
It’s that time of year again—time for your company to set up at the trade …
Are you planning for some new upcoming trade shows, but wondering how you can get …
Trade shows can work like marketing magic when they’re handled the right way. Companies get …
Alliance Machine Systems International LLC is the global source of innovative products and services to enhance the efficiency and performance of the paperboard packaging industry. Alliance Machine wanted an exhibit that highlighted their distinctive brand and that could be seen from afar. Their space also needed multiple meeting areas with a focus on conversations and showcasing their machines.
Tradeshows are a great way to meet new customers and network with potential partners. But, …
Publix Super Markets is the largest employee-owned grocery chain in the United States with over 200,000 employees. They have been sponsoring the Tampa Bay Buccaneers for some time. But this year, they wanted to do something different and create a show-stopping brand activation experience for everyone at the games, so they connected with Rockway for help.
Preparing your business for an upcoming trade show? It’s crucial to stand out in a …
Treace Medical Concepts provides the #1 bunion product in the US. They are a commercial-stage orthopedic medical device company that has pioneered and patented the Lapiplasty® 3D Bunion Correction™ system. They came to Rockway Exhibits looking for a 30x40 exhibit with unique elements to stand out.
Bringing your business to a tradeshow environment is a great investment. However, it doesn’t just …
Luminar Technologies provides long-range, high resolution lidar and perception to enable safe autonomous transportation. Luminar Tech came to Rockway looking for a small but powerful experience in their 10x20 trade show exhibit that they hoped to use for smaller shows.
Recent surveys have revealed that the exhibitors invest the majority of their exhibition budget into …
With 93 percent of American adults using the internet, you might be led to thinking …
Hunting, fishing and all things outdoors. That is exactly what Pursuit Channel is. They were searching for an exhibit that fully embodied their slogan: “We Deliver The Outdoors”.
If your company is going to participate in a trade show, you’re going to want …
Are you looking for a trade show booth that’s able to fit the space of …
Are you looking for ways to cut down the cost of the events that you …
Does your company regularly attend or host trade shows? Are you looking to stand out …
Let’s face it. You put on custom exhibits at trade shows, because you want your …
When you go to a restaurant and spent your hard-earned money on a meal, you’d …
A recent survey revealed that over 90% of trade show attendees are actively looking for …
Trade shows are a great way to market your business. But setting up a trade …
The world is opening up and trade shows are starting to happen again! One of …
The employment rate in the USA is higher than it has ever been before. Nowadays, …
Some tradeshow booths buzz with customers, while others are so quiet that even the crickets …
The last time you attended a tradeshow, how did your exhibit compare to others around …
When people hear the words “trade show,” they have a mixed response. On one hand, …
Even in the era of digital marketing, tradeshows are just as important as ever. The …
Retailers across the globe have begun to recognize the potential for showrooms in today’s business …
Are you planning to join a trade show soon? Are you looking for interesting and …
20×30 feet at a trade show sounds like a lot of room…at least that’s what …
When most people think of Orlando, they think of the summer rainstorms, the amusement parks, …
What makes a trade show exhibit successful? If you’re thinking of the largest floor space …
During 2019, there were over 3,200 trade shows in the United States. These shows target …
Are you getting ready for your next trade show? Trade shows are a great way …
Trade show booths hold tremendous potential for any business, but let’s face it, they’re often …
The good news is that the train wreck that was 2020 is officially over. The …
Dallas tradeshows were announcing cancellations throughout 2020. This might leave you wondering how to fill …
Anyone heavily involved and invested in exhibiting at trade shows knows that trade show planning …
A trade show can provide you with a wealth of valuable leads. However, you must …
Your overall trade show booth exhibit design is part of your overall marketing strategy, so …
You’ve expanded your marketing budget, signed up for the relevant trade shows in your market, …
Virtual reality is fast becoming a practical tool for all industries, from fashion to automotive …
Many companies rely on trade shows to reach customers, partners, and distributors. The COVID 19 …
Are you missing out on tradeshow leads? We’ve got some bad news: if you’re relying …
Is your brand missing the experience of in-person trade shows in Atlanta? Wish you could …
Did you know trade shows can be more cost-effective for generating new business than other …
Trade shows are one of the best marketing opportunities but they may not have satisfactory …
Why are Virtual Displays The Best Way To Generate Leads? If you look online to …
Before the COVID-19 pandemic, tradeshows ranked in the top five lead generation strategies. They give …
When meeting your customers face-to-face is almost impossible, a virtual showroom can help you continue …
With much of the U.S. still in the grips of COVID-19, trade shows have largely …
The year 2020 began with much promise, and trends ranging from conversational marketing to the …
We’re honored to have taken home the Bronze at this year’s World Exhibition Stand Awards …
The way we work is changing on a nearly daily basis, and office spaces must …
At the 2020 Global Pet Show in Orlando, Canagan showed off its all-natural, grain-free ingredients with a booth that invited customers in for a transformative experience.
These readings (or for those who prefer an Audible version) will not only equip your staff to make a greater impact at shows – but an everyday impact in the office.
IBC Technologies partnered with Rockway Exhibits to design an eye-catching, versatile custom 20x30 booth for the 2020AHR Expo.
Here are 4 steps you should consider when determining the best way to engage attendees at your booth:
At I/ITSEC 2019, RSi Visuals showed off its state-of-the-art Level D image generation and projection technologies to the nearly 6,000 trade show visitors.
Take a look at some 2020 trends we expect to see on show floors this year! Be sure to note how you can fit the trends into your show goals, instead of just being trendy for trendiness' sake!
Recognized by EXHIBITOR Magazine as a finalist in the Portable/Modular Awards, Rockway’s exhibits were selected by a world-renowned judging panel for aesthetics, functionality and innovation.
Treace Medical partnered with Rockway Exhibits + Events to demonstrate its LAPIPLASTY® procedure and other cutting-edge medical devices to orthopedic specialists from around the country.
Our team set out to design and fabricate a custom 20x30 exhibit that would separate them from among 1,300+ exhibitors at this year’s Seafood Expo in Boston.
Here are 3 helpful planning pointers that can help you achieve more with your exhibit.
Worksoft turned to Rockway to create an attractive, informative booth that would help them gain attention.
When it comes to trade show success, nothing is more important than creating a great post-show strategy.
Basis Technologies requested a custom 30x30 rental booth with their primary focus being the ability to run demonstrations of their software.
Here are a few simple lessons for ensuring that your first-time booth staff member will personify your brand with the best possible etiquette:
We have answers to your most pressing trade show and exhibition questions.
UiPath wanted to boost its brand awareness at the conference and sought assistance from Rockway Exhibits in designing a custom 30'x40' rental booth to demonstrate their software's capabilities.
Learn more about common trade show goals and which exhibit features help you to accomplish them.
We’re breaking down the best practices for your in-event promotion strategy that will make your booth a can’t-miss stop for attendees.
We share strategies to help guide your pre-show marketing efforts.
Before you start planning your trade show goals we recommend using the SMART process.
Rockway Exhibits + Events has been recognized by the Orlando Business Journal as one of the best places to work in Central Florida.
A quality trade show booth can help you expand brand awareness, build strong networks with key industry players, and generate new sales opportunities.
Rockway Exhibits + Events was recently ranked among the best Trade Show Booth Design Companies …
At this year’s American Mosquito Control Association (AMCA) Annual Meeting at the Caribe Royale Resort in Orlando, Florida, ADAPCO needed a 20x40 booth to display their newest mosquito control solutions.
Press coverage is a powerful tool, but it doesn’t come easy. With so many competitors vying for the attention of the same pool of reporters, it can be nearly impossible to make headlines without the right strategy. How can you increase your chances of garnering news attention?
DAP needed a custom rental booth that would allow them to demonstrate some of their latest innovations in multiple “real world” environments in which customers would use them.
Attending the AAOS 2019 show in Las Vegas, sponsored by the American Academy of Orthopedic Surgeons, Parcus Medical showcased cutting-edge surgical products with a 20x30 trade show booth rental.
While shipping is a line item that all exhibitors plan for when solidifying their budgets, material handling, also known as drayage, is a forgotten cost that can oftentimes blindside your accounting team.
Lamkin's 20x20 rental booth with the goal of promoting their new line of golf grips and grip technology to as many show attendees as possible.
How can you determine just how valuable your trade show appearances are for your company?
Liz Harper is a seasoned event industry leader and brings more than 20 years of professional experience in marketing, sales management, event planning, and the execution of successful trade show programs to the Rockway team.
At the Produce Marketing Association Show (PMA 2018), Sinclair set out to exhibit with a custom 20x20 booth that would allow them to captivate show attendees with bold displays that showcased their production machinery.
RV One wanted a high-end, modern looking display that would serve as a focal point of the showroom.
Virtual and augmented reality has proven to be effective tools to engage attendees, and drive home important brand messaging.
We want to help you maximize your Orlando trip by sharing some favorite hotspots of both locals and visitors near and around the OCCC.
Safe Flight tasked team Rockway to go full throttle when designing a 20x30 rental booth for use at the show.
Want to know the process of building bold trade show exhibits? This month, we sat down with our builders to get the inside scoop.
With innovative beacon technology, this concept is no longer just an idea, it’s a viable option.
Paul Davis, a leading provider of residential and commercial emergency restoration services, needed a modular exhibit under a tight deadline.
How can you arm your sales team to deliver the best possible experience for their audience and ultimately close more leads?
Rockway Exhibit + Event grows executive team with new hire Mickey Moe.
To make every dollar of your trade show budget count, you need to know what drives a return and where to invest your marketing spend.
Orlando-based custom builder of trade show exhibits and event services expands capabilities under new brand while maintaining a commitment to creating exceptional event experiences.
Knowing that the brand wanted to attract the attention of current customers and potential buyers, we presented a booth design that would allow for seamless product interaction.
RTP Company wanted a new booth design that reflected their goals of attracting new customers and showcasing their many product offerings.
We are excited to introduce you to our new Director of Account Management, Laura Sawicki Hopkins, CMP! Learn more about Laura and her experience.
Valley Group, an industrial hauling service, needed a custom exhibit for the 2018 Plastics Show in Orlando.
Our Business Development Manager Lance Newton shares insights on what he would do if he was a Trade Show Manager.
DAP wanted a simple design that focused on their product offerings.
Volvik had two key goals: to showcase their products and build upon their reputation as an industry leader.
It's important to make sure your booth stands out from the crowd and delivers on your objectives.
3M's Post-It Extreme needed a dynamic trade show display that would highlight the product's extreme durability in a range of different circumstances.
Once the trade show has ended, it's time to recap the event and measure its success.
To accomplish their show goals, Orlando Health approached Rockway Exhibits to design and build a brand new rental display.
JRA wanted specific elements to be included in the design, including requesting the booth be lightweight.
AST needed a 10’x20’ exhibit booth, but they also needed it to break down into a 10’x10’ booth for added functionality.
This was the third consecutive year they approached our team at Rockway Exhibits for help with their booth design.
Unexpected costs can affect your bottom line when exhibiting at a trade show. Being aware of these costs can help you budget.
Unify approached our team at Rockway Exhibits to create a custom trade show exhibit for their attendance at Enterprise Connect Conference.
Discover creative and innovative ways to drive foot traffic at your trade show exhibit without spending money on swag or giveaways.
Worksoft approached our team for assistance in updating their booth design from last year.
Kohler was looking to creating a custom structure to display their selection of bathtubs and faucets at the NAHB International Builders' Show.
No matter your industry, attending a trade show will most likely mean coming into contact with people across multiple generations.
Clinical Architecture had attended the event numerous times in the past but was ready to step their booth design up a notch in 2017.
Regardless if you’re a seasoned trade show exhibitor or may be new to presenting, you should consider the following tips for your next exhibit.
Want to really stand out at your next industry trade show appearance? You may want to have a professional designer custom-build your exhibit.
Apex International needed a 20x20 custom trade show booth for the Super Corr Expo in Orlando, Florida
P&F Flower Farm turned to Rockway Exhibits for assistance with creating a custom rental booth.
78% of trade show attendees travel 400 miles or more to be there. Make the most out of this exposure with a custom booth.
Cequens was looking for assistance with a trade show display for the Enterprise Connect conference.
In order to create a trade show booth that engages attendees, it's important to understand what motivates them.
VOSS approached Rockway Exhibits with the need for a custom booth display for this show.
Trade shows provide your business with the opportunity to expose your brand to potential customers. How do you capture and keep their interest?
For their trade show display needs, Back Office Associates contacted our team here at Rockway Exhibits.
The size and location of your space at a trade show - as well as your show goals - will play a factor in which style exhibit you should choose.
Invengo needed three double-sided workstations that would allow them to demonstrate their vast selection of RFID products.
Here's a look at some of our favorite custom trade show booths.
Revlon turned to our team for assistance in creating an appealing booth to showcase their new products and inform attendees about their company.
You only have one chance to make a great first impression, and utilizing the latest design trends is key to getting noticed.
Worksoft was looking for an attractive and inviting booth that would allow them to have four separate work stations at once.
To accomplish their goals, Canagan needed a way to show off their different bags of dog food
Deciding to rent or buy a trade show booth should be based on your budget & the unique needs of your business, and each option has its own advantages.
Eagle Roofing wanted to enhance their brand’s profile, meet with new clients and prospects and showcase a range of products.
Golfino, a premium golf clothing company, recently came to Rockway Exhibits for assistance in creating a custom modular exhibit.
The main focus of the space is three custom kiosks.
While preparing for the 2015 PGA Merchandise Show Golfino Sportswear expressed a few things they were looking to accomplish.
Last year Empower Software Solutions had great success at their trade-shows.
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- Event Marketing Redefined
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- Rockway News
- Trade Show Tips
How to Build a Trade Show Strategy That Drives Pipeline
Why Safe Event Marketing Fails to Create Demand
Everyone Wants Better Event ROI. Few Teams Are Set Up for It.
Designing for Buyer Behavior: What Actually Drives Action on the Show Floor
Why Passive Booths Are Becoming Obsolete
RFPs for Event Agencies: How to Ask Better Questions and Choose Better Partners
Micro-Events as Closers
The Future of Event Strategy Is Precision, Not Presence
Why Lead Volume Became the Default Event Metric and Why It’s Failing Modern Sales Teams
Why Most Event Strategies Never Make It to Revenue (And How to Fix It)
How a 10×10 Booth Booked 116 Meetings (And Why Pre-Show Is Everything)
Why Events Are Shifting from Awareness to Pipeline Plays
Pre-Show Strategy Is the Difference Between Events as Cost Centers vs. Growth Engines
Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out
The 3-Part Framework for Building an Intentional Event Plan
Less Booth, More Brand… Designing Events That Move the Needle
Integrating Events Into Sales & Marketing Without Treating Them Like One-Offs
The Core Principles of Strategic Event Marketing
Why 2026 Will Reward Fewer, Better Events
5 Event Marketing Shifts for 2026
Insights That Redefine Event Marketing (And How to Win in 2026)
Strategy Over Spectacle: How Event Marketers Drive Revenue Now
Booth Ideation in 2025: Where AI, Storytelling, and Strategy Collide
On the Brink of Burnout? Build Capacity to Thrive in Event Marketing
The Event Strategy Shift Most Teams Are Missing
How to Streamline and Scale Your Event Marketing Program
Is Event Marketing a Dead-End Job?
Plan to Win: How Top Event Marketers Get Ahead for 2026
Owning The Event Strategy As An Event Manager
Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results
Back to Basics with Partners: How to Lead Shared Events Without Losing Your Strategy
Career Resets & Real Talk: Navigating Transitions in the Events Industry
From Mega to Meaningful: Why Brands Are Shifting From Big Events to Intimate & Intentional Gatherings
Old Playbook vs. New Playbook: What Event Marketers Need to Rethink
The Evolution of Experiential Marketing: What Trends We’ve Seen in 2025
What’s Really Working in Events: A Candid Look at Trade Shows vs Small-Scale Experiences
The Power of Personalization in Event Marketing Campaigns
The Current State of Events: Data, Strategy & Smarter Spend
Trade Show Giveaways That Actually Convert Leads
How Events Impact GTM Strategy: What a CMO Really Thinks
How to Align Sales and Marketing for Event Success
AI & Events: The Playbook for Pre-Show Tactics and Better Engagement
Why the FIFA World Cup Still Needs Marketing
Booth Designs That Drive Results: Strategies to Boost Trade Show ROI
The Future of Experiential Marketing at Trade Shows
Analyzing Event ROI: What Worked and What Didn’t
Budget-Friendly Tradeshow Booth Ideas
The Rise of Compact Tradeshow Booths: Designing for Impact in Small Spaces
Using Pre-Event Marketing to Drive Booth Traffic
The Role of Digital Displays in Modern Booth Design
Using AI to Personalize Trade Show Experiences
Creating a Timeline for Stress-Free Event Planning
What Are The Different Types of Trade Shows?
Aligning Teams for Event Success
Unique Event Lead Capture Techniques That Stand Out
How to Communicate Your Brand Messaging in Under 30 Seconds
5 Core Principles of Behavioral Psychology for Event Success
Turning Event Pain Points into Long-Term Wins
3 Tips to Manage Your Budget for Hosting Your Own Event
Designing Impactful Small Tradeshow Booths: Maximizing Your Space for Big Results
How Event Marketing Congress Redefined Learning for Event Marketers
Your Guide to Developing a Strong Event Marketing Plan
Enhance Your Event Strategy with AI
Renting vs. Buying Your Trade Show Booth Exhibit
Choosing the Perfect Trade Show Booth Style for Maximum Impact
What is Brand Activation and Why You Should Use It?
How To Measure Trade Show Success in 2024: Pipeline Impact
Hacking The Event Guest List: Strategies To Get To Your Buyer First
How to Distinguish Quality in the RFP Process for Event Professionals
The Difference Between Event Planning and Event Marketing
Dominate the Trade Show Floor: 10 Tactical Steps to Maximize Your Impact
Mastering Corporate Events: Your Comprehensive Checklist for Success
Navigating Rising Event Costs in Uncertain Economic Times
The 10 Commandments of Booth Staffing
The 1 Thing the Best Trade Show Booths Do
Mastering the Art of Event Feedback Loops
The Power of Approach and Strategy in Event Marketing: A Step-by-Step Guide
How To Find the Perfect Event Software
AI Event Tips: Leveraging Artificial Intelligence in the Event Industry
Attracting The Right Audience To Your Event
Turning Event Conversations into a Marketing Content Goldmine
Using Lighting to Tell a Story: A Guide for Event Marketers
Science Your Exhibits: 5 Principles from Behavioral Psychology for Your Events
A Tale of Three Projects: The Power of Face-to-Face Marketing
Meeting Customers Where They Are: A New Approach to Event Strategy for 2024
How To Evaluate Your Event Line-Up for 2024
The No-Booth Trade Show Approach
Event Marketing in the Modern Era: Leveraging Immersion, Technology, and Customization
Harness The Power of Customer-Led Growth
To Exhibit or Not to Exhibit
The Secrets of Successful Tradeshow Exhibitors
How To Avoid the Wrong Trade Shows
How to Increase Your Event Success
Why Are Trade Shows Still a Vital Channel
9 Key Elements and Strategies for Creating a Standout Tradeshow Booth
How To Choose the Right Tradeshow Partner
Best Practices (And Biggest Mistakes) In Trade Show Strategy
The Perfect Email Formula For Event Marketers
Make Your Events Unforgettable
