With much of the U.S. still in the grips of COVID-19, trade shows have largely taken a back seat to other marketing methods. However, nothing can truly replace the face-to-face interaction and product experience you can get at a trade show. Sooner or later, trade shows will be back in full force, albeit with some…
The year 2020 began with much promise, and trends ranging from conversational marketing to the newest digital marketing tools were well-hyped heading into the new decade. But as COVID-19 has forced event cancellations throughout the U.S. and much of the world, companies have been forced to pivot their trade show marketing efforts. Adapting to these…
We’re honored to have taken home the Bronze at this year’s World Exhibition Stand Awards for Best Stand at a Healthcare Event! Take a look at how we created this award-winning exhibit space. The Brief Treace Medical Concepts wanted an exhibit space that would allow them to create an exceptional experience with the show…
The way we work is changing on a nearly daily basis, and office spaces must quickly adapt to meet those changes. Not only do employees want to to feel safe and secure at work, but they also want a unique workspace where they can imagine themselves as part of something bigger. Clients, meanwhile, want to…
At the 2020 Global Pet Show in Orlando, Canagan showed off its all-natural, grain-free ingredients with a booth that invited customers in for a transformative experience.
These readings (or for those who prefer an Audible version) will not only equip your staff to make a greater impact at shows – but an everyday impact in the office.
IBC Technologies partnered with Rockway Exhibits to design an eye-catching, versatile custom 20×30 booth for the 2020AHR Expo.
Here are 4 steps you should consider when determining the best way to engage attendees at your booth:
At I/ITSEC 2019, RSi Visuals showed off its state-of-the-art Level D image generation and projection technologies to the nearly 6,000 trade show visitors.
Take a look at some 2020 trends we expect to see on show floors this year! Be sure to note how you can fit the trends into your show goals, instead of just being trendy for trendiness’ sake!
Recognized by EXHIBITOR Magazine as a finalist in the Portable/Modular Awards, Rockway’s exhibits were selected by a world-renowned judging panel for aesthetics, functionality and innovation.
Treace Medical partnered with Rockway Exhibits + Events to demonstrate its LAPIPLASTY® procedure and other cutting-edge medical devices to orthopedic specialists from around the country.
Our team set out to design and fabricate a custom 20×30 exhibit that would separate them from among 1,300+ exhibitors at this year’s Seafood Expo in Boston.
Here are 3 helpful planning pointers that can help you achieve more with your exhibit.
Worksoft turned to Rockway to create an attractive, informative booth that would help them gain attention.
When it comes to trade show success, nothing is more important than creating a great post-show strategy.
Basis Technologies requested a custom 30×30 rental booth with their primary focus being the ability to run demonstrations of their software.
Here are a few simple lessons for ensuring that your first-time booth staff member will personify your brand with the best possible etiquette:
We have answers to your most pressing trade show and exhibition questions.
UiPath wanted to boost its brand awareness at the conference and sought assistance from Rockway Exhibits in designing a custom 30’x40′ rental booth to demonstrate their software’s capabilities.
Learn more about common trade show goals and which exhibit features help you to accomplish them.
We’re breaking down the best practices for your in-event promotion strategy that will make your booth a can’t-miss stop for attendees.
We share strategies to help guide your pre-show marketing efforts.
Before you start planning your trade show goals we recommend using the SMART process.
Rockway Exhibits + Events has been recognized by the Orlando Business Journal as one of the best places to work in Central Florida.
A quality trade show booth can help you expand brand awareness, build strong networks with key industry players, and generate new sales opportunities.
Rockway Exhibits + Events was recently ranked among the best Trade Show Booth Design Companies by Tradefest, an industry authority aimed at helping companies maximize their event marketing strategy.
At this year’s American Mosquito Control Association (AMCA) Annual Meeting at the Caribe Royale Resort in Orlando, Florida, ADAPCO needed a 20×40 booth to display their newest mosquito control solutions.
Press coverage is a powerful tool, but it doesn’t come easy. With so many competitors vying for the attention of the same pool of reporters, it can be nearly impossible to make headlines without the right strategy. How can you increase your chances of garnering news attention?
DAP needed a custom rental booth that would allow them to demonstrate some of their latest innovations in multiple “real world” environments in which customers would use them.
Attending the AAOS 2019 show in Las Vegas, sponsored by the American Academy of Orthopedic Surgeons, Parcus Medical showcased cutting-edge surgical products with a 20×30 trade show booth rental.
While shipping is a line item that all exhibitors plan for when solidifying their budgets, material handling, also known as drayage, is a forgotten cost that can oftentimes blindside your accounting team.
Lamkin’s 20×20 rental booth with the goal of promoting their new line of golf grips and grip technology to as many show attendees as possible.
How can you determine just how valuable your trade show appearances are for your company?
Liz Harper is a seasoned event industry leader and brings more than 20 years of professional experience in marketing, sales management, event planning, and the execution of successful trade show programs to the Rockway team.
At the Produce Marketing Association Show (PMA 2018), Sinclair set out to exhibit with a custom 20×20 booth that would allow them to captivate show attendees with bold displays that showcased their production machinery.
RV One wanted a high-end, modern looking display that would serve as a focal point of the showroom.
Virtual and augmented reality has proven to be effective tools to engage attendees, and drive home important brand messaging.
We want to help you maximize your Orlando trip by sharing some favorite hotspots of both locals and visitors near and around the OCCC.
Safe Flight tasked team Rockway to go full throttle when designing a 20×30 rental booth for use at the show.
Want to know the process of building bold trade show exhibits? This month, we sat down with our builders to get the inside scoop.
With innovative beacon technology, this concept is no longer just an idea, it’s a viable option.
Paul Davis, a leading provider of residential and commercial emergency restoration services, needed a modular exhibit under a tight deadline.
How can you arm your sales team to deliver the best possible experience for their audience and ultimately close more leads?
Rockway Exhibit + Event grows executive team with new hire Mickey Moe.
To make every dollar of your trade show budget count, you need to know what drives a return and where to invest your marketing spend.
Orlando-based custom builder of trade show exhibits and event services expands capabilities under new brand while maintaining a commitment to creating exceptional event experiences.
Knowing that the brand wanted to attract the attention of current customers and potential buyers, we presented a booth design that would allow for seamless product interaction.
RTP Company wanted a new booth design that reflected their goals of attracting new customers and showcasing their many product offerings.
We are excited to introduce you to our new Director of Account Management, Laura Sawicki Hopkins, CMP! Learn more about Laura and her experience.
Valley Group, an industrial hauling service, needed a custom exhibit for the 2018 Plastics Show in Orlando.
Our Business Development Manager Lance Newton shares insights on what he would do if he was a Trade Show Manager.
Volvik had two key goals: to showcase their products and build upon their reputation as an industry leader.
It’s important to make sure your booth stands out from the crowd and delivers on your objectives.
3M’s Post-It Extreme needed a dynamic trade show display that would highlight the product’s extreme durability in a range of different circumstances.
Once the trade show has ended, it’s time to recap the event and measure its success.
To accomplish their show goals, Orlando Health approached Rockway Exhibits to design and build a brand new rental display.
JRA wanted specific elements to be included in the design, including requesting the booth be lightweight.
AST needed a 10’x20’ exhibit booth, but they also needed it to break down into a 10’x10’ booth for added functionality.
This was the third consecutive year they approached our team at Rockway Exhibits for help with their booth design.
Unexpected costs can affect your bottom line when exhibiting at a trade show. Being aware of these costs can help you budget.
Unify approached our team at Rockway Exhibits to create a custom trade show exhibit for their attendance at Enterprise Connect Conference.
Discover creative and innovative ways to drive foot traffic at your trade show exhibit without spending money on swag or giveaways.
Worksoft approached our team for assistance in updating their booth design from last year.
Kohler was looking to creating a custom structure to display their selection of bathtubs and faucets at the NAHB International Builders’ Show.
No matter your industry, attending a trade show will most likely mean coming into contact with people across multiple generations.
Clinical Architecture had attended the event numerous times in the past but was ready to step their booth design up a notch in 2017.
Regardless if you’re a seasoned trade show exhibitor or may be new to presenting, you should consider the following tips for your next exhibit.
Want to really stand out at your next industry trade show appearance? You may want to have a professional designer custom-build your exhibit.
Apex International needed a 20×20 custom trade show booth for the Super Corr Expo in Orlando, Florida
P&F Flower Farm turned to Rockway Exhibits for assistance with creating a custom rental booth.
78% of trade show attendees travel 400 miles or more to be there. Make the most out of this exposure with a custom booth.
Cequens was looking for assistance with a trade show display for the Enterprise Connect conference.
In order to create a trade show booth that engages attendees, it’s important to understand what motivates them.
VOSS approached Rockway Exhibits with the need for a custom booth display for this show.
Trade shows provide your business with the opportunity to expose your brand to potential customers. How do you capture and keep their interest?
For their trade show display needs, Back Office Associates contacted our team here at Rockway Exhibits.
The size and location of your space at a trade show – as well as your show goals – will play a factor in which style exhibit you should choose.
Invengo needed three double-sided workstations that would allow them to demonstrate their vast selection of RFID products.
Here’s a look at some of our favorite custom trade show booths.
Revlon turned to our team for assistance in creating an appealing booth to showcase their new products and inform attendees about their company.
You only have one chance to make a great first impression, and utilizing the latest design trends is key to getting noticed.
Worksoft was looking for an attractive and inviting booth that would allow them to have four separate work stations at once.
To accomplish their goals, Canagan needed a way to show off their different bags of dog food
Deciding to rent or buy a trade show booth should be based on your budget & the unique needs of your business, and each option has its own advantages.
Eagle Roofing wanted to enhance their brand’s profile, meet with new clients and prospects and showcase a range of products.
Golfino, a premium golf clothing company, recently came to Rockway Exhibits for assistance in creating a custom modular exhibit.
While preparing for the 2015 PGA Merchandise Show Golfino Sportswear expressed a few things they were looking to accomplish.
Last year Empower Software Solutions had great success at their trade-shows.
