Before you start planning your trade show goals we recommend using the SMART process.
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Rockway Exhibits + Events has been recognized by the Orlando Business Journal as one of the best places to work in Central Florida.
Rockway Exhibits + Events was recently ranked among the best Trade Show Booth Design Companies by Tradefest, an industry authority aimed at helping companies maximize their event marketing strategy.
Press coverage is a powerful tool, but it doesn’t come easy. With so many competitors vying for the attention of the same pool of reporters, it can be nearly impossible to make headlines without the right strategy. How can you increase your chances of garnering news attention?
DAP needed a custom rental booth that would allow them to demonstrate some of their latest innovations in multiple “real world” environments in which customers would use them.
Attending the AAOS 2019 show in Las Vegas, sponsored by the American Academy of Orthopedic Surgeons, Parcus Medical showcased cutting-edge surgical products with a 20×30 trade show booth rental.
While shipping is a line item that all exhibitors plan for when solidifying their budgets, material handling, also known as drayage, is a forgotten cost that can oftentimes blindside your accounting team.
Liz Harper is a seasoned event industry leader and brings more than 20 years of professional experience in marketing, sales management, event planning, and the execution of successful trade show programs to the Rockway team.
Virtual and augmented reality has proven to be effective tools to engage attendees, and drive home important brand messaging.
Want to know the process of building bold trade show exhibits? This month, we sat down with our builders to get the inside scoop.
Rockway Exhibit + Event grows executive team with new hire Mickey Moe.
Orlando-based custom builder of trade show exhibits and event services expands capabilities under new brand while maintaining a commitment to creating exceptional event experiences.
We are excited to introduce you to our new Director of Account Management, Laura Sawicki Hopkins, CMP! Learn more about Laura and her experience.
Our Business Development Manager Lance Newton shares insights on what he would do if he was a Trade Show Manager.
Discover creative and innovative ways to drive foot traffic at your trade show exhibit without spending money on swag or giveaways.
No matter your industry, attending a trade show will most likely mean coming into contact with people across multiple generations.
Regardless if you’re a seasoned trade show exhibitor or may be new to presenting, you should consider the following tips for your next exhibit.
78% of trade show attendees travel 400 miles or more to be there. Make the most out of this exposure with a custom booth.
In order to create a trade show booth that engages attendees, it’s important to understand what motivates them.
Trade shows provide your business with the opportunity to expose your brand to potential customers. How do you capture and keep their interest?
You only have one chance to make a great first impression, and utilizing the latest design trends is key to getting noticed.
Deciding to rent or buy a trade show booth should be based on your budget & the unique needs of your business, and each option has its own advantages.