Case Study: Worksoft
Worksoft turned to Rockway to create an attractive, informative booth that would help them gain attention.
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Creating the Perfect Post-Show Strategy
When it comes to trade show success, nothing is more important than creating a great post-show strategy.
Case Study: Basis Technologies
Basis Technologies requested a custom 30×30 rental booth with their primary focus being the ability to run demonstrations of their software.
Trade Show Etiquette for First-Time Booth Staff
Here are a few simple lessons for ensuring that your first-time booth staff member will personify your brand with the best possible etiquette:
You Asked, We Answered: Top Exhibiting Questions Explained
We have answers to your most pressing trade show and exhibition questions.
Case Study: UiPath
UiPath wanted to boost its brand awareness at the conference and sought assistance from Rockway Exhibits in designing a custom 30’x40′ rental booth to demonstrate their software’s capabilities.
Choosing the Right Exhibit Features for Your Show Goals
Learn more about common trade show goals and which exhibit features help you to accomplish them.
In-Event Promotion Best Practices
We’re breaking down the best practices for your in-event promotion strategy that will make your booth a can’t-miss stop for attendees.
Tips to Help with Trade Show Preparation
We share strategies to help guide your pre-show marketing efforts.
Developing The Right SMART Goals For Trade Shows
Before you start planning your trade show goals we recommend using the SMART process.
Rockway Exhibits + Events Named Among Best Places to Work in Central Florida
Rockway Exhibits + Events has been recognized by the Orlando Business Journal as one of the best places to work in Central Florida.
3 Costly Exhibit Staffing Mistakes
A quality trade show booth can help you expand brand awareness, build strong networks with key industry players, and generate new sales opportunities.
Rockway Named Among the Top Exhibit Designers by Tradefest
Rockway Exhibits + Events was recently ranked among the best Trade Show Booth Design Companies by Tradefest, an industry authority aimed at helping companies maximize their event marketing strategy.
Project Highlight: ADAPCO
At this year’s American Mosquito Control Association (AMCA) Annual Meeting at the Caribe Royale Resort in Orlando, Florida, ADAPCO needed a 20×40 booth to display their newest mosquito control solutions.
How To Secure Media Coverage At Your Next Trade Show
Press coverage is a powerful tool, but it doesn’t come easy. With so many competitors vying for the attention of the same pool of reporters, it can be nearly impossible to make headlines without the right strategy. How can you increase your chances of garnering news attention?
Project Highlight: DAP Products 20×30 Custom Booth
DAP needed a custom rental booth that would allow them to demonstrate some of their latest innovations in multiple “real world” environments in which customers would use them.
Project Highlight: Parcus Medical Custom 20’x30’ Booth
Attending the AAOS 2019 show in Las Vegas, sponsored by the American Academy of Orthopedic Surgeons, Parcus Medical showcased cutting-edge surgical products with a 20×30 trade show booth rental.
Shipping vs. Material Handling: What’s the Difference?
While shipping is a line item that all exhibitors plan for when solidifying their budgets, material handling, also known as drayage, is a forgotten cost that can oftentimes blindside your accounting team.
Project Highlight: Lamkin 20×20 Trade Show Booth
Lamkin’s 20×20 rental booth with the goal of promoting their new line of golf grips and grip technology to as many show attendees as possible.
How to Know if a Trade Show was Worth Attending
How can you determine just how valuable your trade show appearances are for your company?
Rockway Exhibits + Events Welcomes New Director of Account Management
Liz Harper is a seasoned event industry leader and brings more than 20 years of professional experience in marketing, sales management, event planning, and the execution of successful trade show programs to the Rockway team.
Project Highlight: Sinclair 20×20 Custom Booth
At the Produce Marketing Association Show (PMA 2018), Sinclair set out to exhibit with a custom 20×20 booth that would allow them to captivate show attendees with bold displays that showcased their production machinery.
Project Highlight: RV One Permanent Installation
RV One wanted a high-end, modern looking display that would serve as a focal point of the showroom.
Trade Show Booths Can Benefit from Virtual or Augmented Reality
Virtual and augmented reality has proven to be effective tools to engage attendees, and drive home important brand messaging.
Local Guide to Orlando for Exhibitors
We want to help you maximize your Orlando trip by sharing some favorite hotspots of both locals and visitors near and around the OCCC.
Case Study: Safe Flight
Safe Flight tasked team Rockway to go full throttle when designing a 20×30 rental booth for use at the show.
Building Custom Trade Show Booths: Q&A with Rockway’s Woodshop
Want to know the process of building bold trade show exhibits? This month, we sat down with our builders to get the inside scoop.
Using the Power of Beacons to Drive New Business
With innovative beacon technology, this concept is no longer just an idea, it’s a viable option.
Case Study: Paul Davis
Paul Davis, a leading provider of residential and commercial emergency restoration services, needed a modular exhibit under a tight deadline.
Staff Your Trade Show Booth for Success
How can you arm your sales team to deliver the best possible experience for their audience and ultimately close more leads?
Rockway Exhibits + Events Appoints New Director of Production
Rockway Exhibit + Event grows executive team with new hire Mickey Moe.
How To Make Your Trade Show Budget Count
To make every dollar of your trade show budget count, you need to know what drives a return and where to invest your marketing spend.
Nimlok Orlando Launches New Brand: Rockway Exhibits + Events
Orlando-based custom builder of trade show exhibits and event services expands capabilities under new brand while maintaining a commitment to creating exceptional event experiences.
Case Study: Frogg Toggs
Knowing that the brand wanted to attract the attention of current customers and potential buyers, we presented a booth design that would allow for seamless product interaction.
Exhibit Feature: RTP Company
RTP Company wanted a new booth design that reflected their goals of attracting new customers and showcasing their many product offerings.
Rockway Appoints New Director of Account Management
We are excited to introduce you to our new Director of Account Management, Laura Sawicki Hopkins, CMP! Learn more about Laura and her experience.
Project Highlight: Valley Group
Valley Group, an industrial hauling service, needed a custom exhibit for the 2018 Plastics Show in Orlando.
If I Were a Trade Show Manager, Here’s What I’d Do
Our Business Development Manager Lance Newton shares insights on what he would do if he was a Trade Show Manager.
Case Study: Volvik
Volvik had two key goals: to showcase their products and build upon their reputation as an industry leader.
3 Key Booth Elements Worth the Investment
It’s important to make sure your booth stands out from the crowd and delivers on your objectives.
Case Study: Post-It
3M’s Post-It Extreme needed a dynamic trade show display that would highlight the product’s extreme durability in a range of different circumstances.
How to Know if Your Trade Show Was a Success
Once the trade show has ended, it’s time to recap the event and measure its success.
Case Study: Orlando Health
To accomplish their show goals, Orlando Health approached Rockway Exhibits to design and build a brand new rental display.
Case Study: JRA
JRA wanted specific elements to be included in the design, including requesting the booth be lightweight.
Case Study: AST
AST needed a 10’x20’ exhibit booth, but they also needed it to break down into a 10’x10’ booth for added functionality.
Case Study: BackOffice
This was the third consecutive year they approached our team at Rockway Exhibits for help with their booth design.
Unexpected Costs When Planning a Trade Show
Unexpected costs can affect your bottom line when exhibiting at a trade show. Being aware of these costs can help you budget.
Case Study: Unify
Unify approached our team at Rockway Exhibits to create a custom trade show exhibit for their attendance at Enterprise Connect Conference.
3 Ways to Drive Foot Traffic That Aren’t Swag-Related
Discover creative and innovative ways to drive foot traffic at your trade show exhibit without spending money on swag or giveaways.
Case Study: Worksoft
Worksoft approached our team for assistance in updating their booth design from last year.
Case Study: Kohler at NAHB 2017
Kohler was looking to creating a custom structure to display their selection of bathtubs and faucets at the NAHB International Builders’ Show.
Tips for Appealing to Multiple Generations at a Trade Show
No matter your industry, attending a trade show will most likely mean coming into contact with people across multiple generations.
Case Study: Clinical Architecture
Clinical Architecture had attended the event numerous times in the past but was ready to step their booth design up a notch in 2017.
What You Need to Know Before Creating a Custom Trade Show Booth
Regardless if you’re a seasoned trade show exhibitor or may be new to presenting, you should consider the following tips for your next exhibit.
What to Look for in a Trade Show Exhibit Builder
Want to really stand out at your next industry trade show appearance? You may want to have a professional designer custom-build your exhibit.
Case Study: Apex International
Apex International needed a 20×20 custom trade show booth for the Super Corr Expo in Orlando, Florida
Case Study: P&F Flowers
P&F Flower Farm turned to Rockway Exhibits for assistance with creating a custom rental booth.
Why Designing a Custom Trade Show Booth is Worth the Investment
78% of trade show attendees travel 400 miles or more to be there. Make the most out of this exposure with a custom booth.
Case Study: Cequens
Cequens was looking for assistance with a trade show display for the Enterprise Connect conference.
Tailoring Your Trade Show Booth to Your Target Audience
In order to create a trade show booth that engages attendees, it’s important to understand what motivates them.
Case Study: VOSS
VOSS approached Rockway Exhibits with the need for a custom booth display for this show.
Questions to Ask Before Designing a Trade Show Booth
Trade shows provide your business with the opportunity to expose your brand to potential customers. How do you capture and keep their interest?
Case Study: Back Office Associates
For their trade show display needs, Back Office Associates contacted our team here at Rockway Exhibits.
Choosing the Right Trade Show Booth Style
The size and location of your space at a trade show – as well as your show goals – will play a factor in which style exhibit you should choose.
Case Study: Invengo
Invengo needed three double-sided workstations that would allow them to demonstrate their vast selection of RFID products.
Best Custom Trade Show Booths
Here’s a look at some of our favorite custom trade show booths.
Case Study: Revlon
Revlon turned to our team for assistance in creating an appealing booth to showcase their new products and inform attendees about their company.
Which Design Trends Are Right for Your Trade Show Booth?
You only have one chance to make a great first impression, and utilizing the latest design trends is key to getting noticed.
Case Study: WORKSOFT
Worksoft was looking for an attractive and inviting booth that would allow them to have four separate work stations at once.
Client Highlight: Canagan
To accomplish their goals, Canagan needed a way to show off their different bags of dog food
Renting vs. Buying: Choosing the Right Trade Show Exhibit Option
Deciding to rent or buy a trade show booth should be based on your budget & the unique needs of your business, and each option has its own advantages.
Case Study: Eagle Roofing
Eagle Roofing wanted to enhance their brand’s profile, meet with new clients and prospects and showcase a range of products.
Golfino Client Highlight
Golfino, a premium golf clothing company, recently came to Rockway Exhibits for assistance in creating a custom modular exhibit.
Case Study: Golfino Sportswear
While preparing for the 2015 PGA Merchandise Show Golfino Sportswear expressed a few things they were looking to accomplish.
Case Study: Empower Software Solutions
Last year Empower Software Solutions had great success at their trade-shows.