rockway logo

The Next Big Thing(s) in Tradeshow Booth Design

tradeshow booth design

Are you looking for ways to separate your tradeshow booth from the pack? Do you want to create a trade show booth that makes attendants think, “I have to see what that’s all about!”? If so, then you need to learn all that you can about the next big things(s) in Tradeshow booth design.

Doing so can provide a first impression unlike any other. The layout will make sense to your prospects from the moment they lay eyes on it. That’s a powerful tool!

See below for an in-depth guide on the next big things you should consider for your tradeshow booth.


1. Create a Full Experience

Imagine your tradeshow booth as a mini theme park. You want customers and attendants to be engaged from the moment they walk on your floor to the moment they leave it. 

However, in an age where customers have a shorter attention span than ever before, it’s never been more difficult to keep clients engaged. If they aren’t entertained or intrigued the second they walk into your booth, you’ll lose them forever; they aren’t likely to revisit the booth again.

Fortunately, there are many ways you can create a full experience in your tradeshow booth design, such as:

  • Incorporating sound (such as music, podcasts, advertisements, etc.)
  • Increase the use of technology in your booth
  • Create interactive activities for customers 
  • Visually-appealing signage and designs
  • Create a walkway in your booth’s layout

The list goes on and on. The trick is to create an immersive experience that will leave all tradeshow attendees wanting more. As soon as they see your booth, they immediately understand where to go, who can help them, what your company can offer, etc.

Here at Rockway Exhibits, we can help you create custom exhibits that convert. We can help with everything from design production, quality assurance, and a personalized show strategy to ensure the best results. 


2. Multi-Dimensional Layout

Gone are the days of the stereotypical tradeshow booth setup. This is no longer about simply setting up a table and a backdrop; modern tradeshow booth design makes it less of a booth and more of an experience.

Put yourself in your customer’s shoes. You’re walking down the aisle of a tradeshow. There are booths all around you representing different colors, industries, and services. What’s going to stand out to you most among all of those stimulating factors? The layout.

You can create a layout with many different dimensions using a combination of unique backdrops and surfaces. Incorporating different angles, colors, and sizes can make it feel like you’re in an entirely different world.

Take things to the next level by using different materials throughout your themed environment. It will add a feeling of complexion that your competitors can’t match. We can help you create a natural environment using natural materials!

A multi-dimensional layout piques the curiosity inside your clients. It’s similar to a “what’s behind door #2?” mindset; they want to know what awaits them when they step into the different “layers” of your setup.

Regardless of how many dimensions you incorporate, each of your surfaces and backdrops will include state-of-the-art printing technologies. We have highly-skilled craftsmen that will achieve the look you’re envisioning. We’re the tradeshow design company you’re looking for.


3. Interactive Walls

Which would you rather look at: a wall with a stationary picture or a wall with interactive features? We’re willing to bet you’d choose the latter; so would your target buyers!

Interactive content has a way of attracting customers. The engaging nature of your modern tradeshow booth layout will have participants flocking to your station like flies to a lantern. 

We’ve helped countless brands achieve this with their custom tradeshow booth designs. The interactive features will entice customers to make a stop at your booth, even if they don’t participate in the wall themselves.

As far as what you can use for your interactive walls, the options are limitless! You can use it to show videos like advertisements, how-to’s, product launches, games, etc.


4. Smaller Exhibit Sizes

Make no mistake about it, your booth doesn’t have to be the largest layout to be the most impressive. A large booth without modern features is a waste of time and money.

One of the biggest things in tradeshow booth design right now is for small businesses to lower the size of their booth to maximize the features they integrate into it. 

We can accommodate any tradeshow booth design budget. We’ll help you fill your smaller exhibit with all of the methods listed throughout this article. 


5. Lighting and Sound

We all have those stores that, as soon as you step into them, you feel like you’re in an entirely different world; a world that you never want to leave. 

What is it about those stores that make the difference? It’s the combination of lighting and sound that they use. Your tradeshow booth has to offer the highest quality of both to convert sales.

Our tradeshow booth design consultations will incorporate both. For example, with some strategically-placed LED lighting, we can draw your customers’ eyes directly to the products or services you’re trying to sell.


Hire Rockway Exhibits for Your Modern Tradeshow Booth Design

Now that you have seen an in-depth guide on the next big things to add to your tradeshow booth design, please be sure to use this information to your advantage.

Take the time to read this article for more information on how to identify your target audience and maximize conversions at every tradeshow you attend. To get started, please schedule a consultation or call us directly at 407-753-6658 and we will be happy to help you further.

Share the Post:

Related Posts