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Quick Guide: The Pros and Cons of an Exhibition Booth Rental

Are you wondering if an exhibition booth rental is the right move? Click here for a complete guide to the pros and cons of an exhibition booth rental.

Are you looking for ways to elevate your current “table and backdrop” tradeshow setup? Do you need to find a cost-efficient way of getting a modern booth for your company? If so, then you need to learn all that you can about an exhibition booth rental.

Doing so can benefit you greatly; it can provide a budget-friendly option, boost the first impression of your brand, and help you evolve your brand with your company’s growth. That said, there are a few disadvantages to it as well.

See below for an in-depth guide listing all of the pros and cons of exhibition booth rental for your next expo event.


Pro: Lower Costs

Startup businesses have a love/hate relationship with tradeshows. They understand the exponential value a convention can offer but affording a custom booth might not be in the cards for you.

Thankfully, exhibition booth rentals offer a different option. They open the door to custom exhibits at a lower cost. That way, you have a booth that boosts your brand, exudes excitement, and still fits within the comfy confines of your business budget.

Maybe you only attend a few shows each year. Perhaps you’re just wanting to try a tradeshow out for the first time to see if it delivers a high ROI. Whatever the case might be, our booth rentals can help you accomplish your goals!


Pro: More Bang for Your Branding

We try to preach this to as many of our clients as possible. It isn’t the size of the tradeshow booth design that convinces clients to walk on your floor. A tradeshow booth without any features or intriguing elements won’t convert; no matter what brand the booth belongs to.

Customers come for the branding and stay for the interactive engagement. By renting a booth, you will have more of your budget to spend on features that your target clients will gravitate to.

Here’s the best part: your customers have no idea whether you rented or bought your booth. As long as you hire a trusted exhibit design company like Rockway, they won’t be able to tell the difference!


Pro: Strong First Impressions

Have you ever met someone that rubbed you the wrong way when you first met them? Admit it, after that first interaction, there’s something about them that you just can’t shake.

Believe it or not, that’s the same phenomenon that occurs with tradeshow attendees and your brand. First impressions are everything. If the first time they see you is with a boring setup, it will be hard for them to overcome. 

A booth rental can ensure that every customer’s first impression of your brand is positive. Our rental exhibits are custom and high-end. You will even have the luxury of switching up your design between shows. This allows for a trial period to see what elements attract your target customers the most.


Pro: It Grows With Your Brand

As any brand expert will tell you, your company’s brand will alter over time. As your company grows, so will your services, headcount, products, and more. 

A trade show booth rental offers you flexibility through your business’s metamorphosis. We can help you switch up your trade show booth design throughout the years. That means we can expand its size, incorporate different features, and integrate more dimensions to attract your target market.

Better yet, as your company continues to grow, you’ll draw closer and closer to the idea of buying your custom tradeshow booth. As we mentioned in the intro, renting does have a few cons; let’s dive into those disadvantages right now…


Con: The Number of Shows Drives the Price

As with anything else that you’d consider renting, an exhibition booth rental can get pricey if you start attending too many tradeshows.

The cost will continue to climb with the more tradeshows you set up shop at. That’s when buying your own custom tradeshow booth will enter the chat; pay for it once and you’ll have it to use for any tradeshow from that point on.

That said, renting a tradeshow booth  is the best option for brands that are looking to get their feet wet. If you’re only attending a handful of tradeshows each year, then it’s wise to rent the booth. Our high-quality designs make it so that you aren’t sacrificing aesthetics on rentals.


Con: Long-Term Costs

Regardless of what industry you’re in or the product you sell, we’re confident that tradeshows will help your brand see a higher return on your investment. They can help you generate high-quality leads, higher conversion rates, and develop a loyal consumer base.

That said, if you rent an exhibition booth for too long, there will come a day when it would have been cheaper to simply buy the booth. This is a path that every active tradeshow marketer faces at some point in their company’s lifespan.

We’re here to help with that! We’ll always keep you in the loop on how much you’ve spent on rentals and when it will make sense for you to explore the idea of purchasing a custom booth to use for the foreseeable future.


Invest in an Exhibition Booth Rental for Your Brand

Now that you have seen all the pros and cons that an exhibition booth rental can offer your growing business, be sure to rent one from Rockway Exhibits for your next event.

Take a look at this article for more information on the advantages of hiring a tradeshow booth design company like us! To get started, simply schedule a consultation or call us at 407-993-6382 and we will be happy to assist you further.


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