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Why You Need a Trade Show Consultant On Your Team

Trade Show Consultant

If your company is going to participate in a trade show, you’re going to want to make sure that everything is just right. Trade shows are a significant investment of time and money, so it’s only natural to want to use your resources in the best way possible. 

This might be your first trade show, or you may consider yourself a bit of a trade show expert. Either way, if you want to ensure that everything goes smoothly, you should consider getting the help of trade show consultants. 

Whether you’re looking for help setting up trade show rental booths or just want a little direction on the best way to handle your time at the show, you can’t go wrong with consulting help. Are you on the fence about whether trade show consulting help is right for you? Here are all of the ways the right consultant can help.


Get an Outside Perspective 

Your company has a pretty set formula for how you handle trade shows. You’ve been using the same trade show display for years along with the same handouts and swag. Some people in management have briefly considered branching out, but what’s the point in changing something if it works?

It can be far too easy to fall into a rut with your trade show displays and materials. Trade shows are events where it’s absolutely crucial to get people’s attention and build brand awareness. Unfortunately, you won’t be turning many heads if you’re using the same strategy you’ve been touting for years. 

Sometimes the best quality a consultant can bring to a project is an outside perspective. They won’t just come with new ideas on how to handle trade shows, they’ll also be able to evaluate and critique your current strategy.


Have True Expertise 

Who handles the majority of planning for your trade shows? Some people may say that sales and marketing handle their trade show work. In some cases, it may just be whoever has enough time to take on the work. 

Trade shows are far too important to be thrown together at the last minute. If you really want to get the most out of your trade show work, get help from the right consultants. 

They’ll know the true ins and outs of what it takes to plan and run a successful trade show booth. They’ll ensure that every aspect of your time there is carefully planned, and they’ll be able to give you a truly comprehensive strategy.


Navigate the New Normal

The world of trade shows changed dramatically with the COVID-19 pandemic. Seemingly overnight, some of the biggest industry trade shows had to switch from in-person environments to completely virtual affairs. 

Planning for typical trade shows can be difficult enough, but things go to an entirely new level when you have to prepare for an all-virtual environment. Instead of guessing about the best ways to engage people virtually, work with someone that knows exactly what you have to do.

Take the guesswork out of planning virtual trade show exhibits by working with a consultant. They’ll be able to help you create an outstanding virtual experience and give you the best ROI. 


Get Strategic 

How much thought have you given towards your approach to your upcoming trade show? You know that you need to create an engaging experience and that you want to make new connections, but what are you actually hoping to get from your time there?

A successful trade show might be one where you’re able to showcase your brand and make connections with other people in the industry. For others, it might be getting plenty of face-to-face meetings with potential sales prospects. Regardless of what you want to achieve, a consultant can help you reach your goals. 

Work with a consultant to zero in on the success metrics you’ll need to measure at the show. From there, they’ll be able to create a comprehensive strategy that can help you meet your most important goals.


Focus on What Matters 

Trade shows are half about being able to showcase your business and brand, and half about networking and making connections with potential clients and other people in your industry. Unfortunately, you won’t be able to do either of those things if you spend most of your time wrestling with a modular trade show booth. 

One benefit of working with a consultant is that you’ll be able to focus on what really matters. You won’t have to worry about how to set up your booth or think about your strategy. Everything will be planned out for you, and you’ll be able to focus on what matters.


Learn from the Pros 

When companies bring on consultants, only part of the benefit comes from the actual work they do. The other part comes from everything you’ll be able to learn from them.

If you really want to get the most out of your consulting help, make sure you pay very close attention to what they’re doing. Pick their brains about the decisions they’ve made to gain insight into how they think. Ask them as many questions as you can about their process. 

The help you get from one trade show can extend to plenty of others to come. You’ll be able to learn best trade show practices from your consultant so you can replicate them in the future.


Find the Best Trade Show Consultants 

If you want to get the most out of each trade show your company attends, it’s worth getting the help of trade show consultants. They’ll be able to help with everything from strategy to set up, and they’ll do whatever they can to ensure that you have the best trade show experience possible. 

Are you ready to work with consultants on your next trade show? If so, we’re ready to give you the help you need! Be sure to contact us today so we can start talking about the best way to create an outstanding trade show experience for your business. 

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