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Top 5 Benefits of the Modular Trade Show Booth

Modular Trade Show Booth

Are you looking for a trade show booth that’s able to fit the space of any event? Do you want a way to create a setup for a trade show that’s cost-efficient? If so, then you need to learn all you can about buying a modular trade show booth.

Doing so will help you as you create your new trade show displays. Modular booths have a simplistic design, which allows you a flexible setup to fit any floor space. It gives you a higher return on your investment.

See below for an in-depth guide on all of the benefits you’ll receive when you invest in a modular trade show booth for your business.


1. Brand Recall

Many companies doom their trade show booth efforts before the doors open for the event. They focus on the wrong thing. 

Instead of trying to force people into your floor space, you should be helping all trade show attendees kickstart their customer journey map with your brand. What’s the first step of any successful customer journey map? Awareness!

Imagine this: an attendant of the trade show walks past your sales table and sees the logo and name of your company for the very first time. They don’t engage with you at the event, but a few days later, they see your logo and company name on an ad on the side of the highway.

Instantly, their brain recognizes the logo. The more that they see your branding around, the more intrigued they’ll become to learn more about your products and services.

All of that started with the simple, yet eye-grabbing modular trade show booth that your company set up for the event. 

Your modular trade show booth’s design will grab the eyes of all that attend the show. It’s the start of your marketing funnel, bringing attention to your brand, regardless of whether they stop by your booth to chat or not (spoiler alert: most of them will!).


2. Perfect for Any Event

If you’ve ever attended trade show events before—and most of you have—then you know the struggles and unwelcomed surprises that can pop up during setup for the event.

You get there expecting to have a certain amount of space for your trade show booth them bam! Your floor space is only 75-percent of what you were told. 

If you have an inflexible booth setup, then you have some tough decisions to make. You can’t interfere with other booths, so you’ll have to cut out certain (important) parts of your trade show booth displays. 

Thankfully, there’s a cure for this situation. With modular trade show booths, you’re able to conform your booth to fit any floor space. Not only that, but it all blends together nicely and creates an attractive layout that trade show attendants will find intriguing.

Half of the battle at trade shows is being different. If you have a similar setup to the other booths, customers will glance over your area and walk right past. The modular setup will ensure that never happens!


3. High Return on Investment

You’d be shocked at how much money some companies waste on trade show booths. It isn’t uncommon for companies to throw away a fully customized setup after the first trade show event. 

Part of the reasoning is their setup’s inflexibility. It was designed for that one event in mind, and may not be able to gel with other events in the future. The other reason is because it would be difficult (and expensive) to transport and store until the next trade show.

You can buck that trend with your modular trade show booth! Since the booth involves several individual pieces, it can fit the space of any event. Therefore giving you a higher return on your investment. That will keep your company budget happy!

All of our modular trade show booth concepts are created from high-quality and durable materials. They’re portable, lightweight, and can be stored virtually anywhere until the next trade show.


4. Customizable Components

When you order traditional trade show booths, you’re at the mercy of the designer. There are only so many things they can do with the space they’re provided.

A modular trade show booth, on the other hand, is completely customizable. We can help you find the perfect combination of trade show displays, such as:

  • Literature racks
  • Displays
  • Trade show exhibits
  • Banners & more

All of these components will be used to help your brand stand out. All attendants will walk away with your logo imprinted in their memory (thus igniting the brand recall).


5. Easy Assembly and Tear-Down

As we mentioned before, the setup and tear-down process can be the most excruciating process for any trade show event.

If you have a bulky, stagnant trade show booth to set up, it could take hours to assemble. With a modular trade show setup, it will take you far less time to install or tear down your booth.

All the different banners, signs, and displays are easy to assemble, which can also help you save money for the event. You could install it yourself instead of hiring professionals to do it for you.


Invest in a Modular Trade Show Booth for Your Company Today

Now that you have seen an in-depth article on all the benefits of buying a modular trade show booth for your company, be sure to use it to your advantage.

Take the time to read this article for more information on how to improve your custom trade show exhibit’s ROI. Please feel free to call us anytime at 407-993-6382 and we will be happy to assist you further.

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