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4 Key Factors to Consider When Planning an Exhibit Design

exhibit design rendered for Virbac

Did you know that 92% of attendees come to a tradeshow exhibit to learn about products and services? The number tells you that an exhibition is a perfect opportunity to showcase your products and get people interested in your brand. That means your exhibit design should be strategized and executed well.

Although securing an exhibit booth will play a role in putting your company on the map, it will only do so if you get it right in planning an exhibit design. Your design will attract a larger audience if you consider the right factors in your exhibit planning.

Read on to learn about four of these factors to ensure that your exhibit generates a high return on investment.

1. The Exhibit’s Location

The exhibit’s location can have a big impact on your exhibit design. The location will affect aspects such as your color choices and signage.

If the location is busy, you’ll need to consider how you can make your exhibit stand out in a sea of other booths. For example, if the area is crowded, you might want to consider a double-decker booth to use the vertical space. You can also consider using bright colors and signage that’s easy to read from a distance.

If the location is not as busy, you’ll have more leeway in your design choices. For instance, you might be able to get away with a more intricate booth design or use more subdued colors.

You’ll also need to consider the venue’s layout when considering the location. The layout will affect your exhibit design because you’ll need to ensure that your booth is easy to find.

If the layout is complicated, you’ll want to use large, easy-to-read signage. You may also consider using arrows or other symbols to point people in the right direction. Bear in mind that making yourself easy to find is one of the must-have options in a trade show exhibit.

2. The Angle That People Will First See the Exhibit From

The angle from which people will first see the exhibit can also influence your exhibit plan. Considering the angle will help you determine where to place your signage and what type of signage to use.

If people see the exhibit from a distance, you’ll want to ensure that your signage is prominent and easy to read. You might also want to consider using backlit signage to be visible even when the lighting is not ideal.

On the other hand, if people will be walking by the exhibit at close range, you won’t need to worry much about your signage size. You can also get away with using more intricate designs since people will be able to see them up close.

You’ll want to make sure that your signage is visible from the angle of people’s approach.

If your booth is in a corner, you may want to use signage visible from both directions. This will ensure that people walking by your booth will be able to see your exhibit no matter which way they’re coming from.

3. The Type of People Who Will Attend the Tradeshow

When creating an exhibit, it’s also essential to consider the type of people attending the tradeshow. This includes their age, gender, and interests.

For example, if you’re exhibiting at a tradeshow for parents of young children, you’ll want to use bright colors and playful designs in your booth. On the other hand, if you’re exhibiting at a business-to-business event, you’ll want to use more subdued colors and a more professional exhibit design.

For a trade show geared towards young adults, you might want to use bright colors and an energetic design. By considering the types of people at the tradeshow, you can ensure that your exhibit design appeals to them.

If you’re targeting a specific demographic, you’ll want to make sure that your exhibit design captures the attention of those people. You can check out successful exhibit examples targeting an audience similar to yours. The examples will give you exhibit design ideas that will appeal to your target audience.

You should also plan how to create the best experience for your audience. For example, you can plan interactive activities to ensure that people don’t just look at the booth and move on to the next. Ensure you have something to entice them to stop and interact with your brand.

4. The Number of Salespeople That Will Be at the Booth

Last but not least, you’ll need to consider the number of salespeople working at the booth. This factor is crucial because it will affect how you layout your booth to accommodate the staff and other people.

If you have a small number of salespeople, you might want to consider a more intimate booth design. This will allow your salespeople to interact with potential customers more easily.

On the other hand, if you have a larger number of salespeople, you might want to consider a more open booth design. The design will give them the space to work without feeling cramped.

Many salespeople mean your exhibit design should allow for maximum traffic. There should be enough space for people to move around easily without making your exhibit look too cluttered.

No matter the size of your team, you’ll want to make sure that you design your booth to allow your salespeople to do their job effectively.

Plan the Perfect Exhibit Design by Considering These Factors

Your exhibit design is one of the aspects that can make you stand out at any type of trade show. Considering these four factors will help you plan a successful exhibit design that is sure to capture attention and generate leads.

Ready to design your exhibit but unsure of where to start? Get in touch with Rockway Exhibits+Events today. We will help you build the best exhibit display design to earn you high traffic and increase your brand’s visibility.


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