Welcome to the go-to resource for event marketers with Rockway News.
We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity.
Event marketing is a constantly evolving field, and keeping up with the latest trends can be a challenge. Staying up-to-date with trade show news is crucial to ensuring you never miss out on an exciting opportunity. But with so much information circulating online, finding the latest buzz can feel like an overwhelming task. Whether you’re an event planner, trade show organizer, marketing professional, or just interested in the field, a go-to resource for event marketers and trade show news is essential.
Our blog is packed with valuable insights and expert tips on everything from up-to-the-minute trends to tried-and-true ROI boosters. We know that the world of event marketing can be confusing and overwhelming, but we’re here to help you cut through the noise and make your next trade show campaign a success. So sit back, relax, and let us guide you through the often-tricky world of event marketing.
During 2019, there were over 3,200 trade shows in the United States. These shows target every industry imaginable from agriculture to fashion and everything in between. Are you planning to participate in a trade show this year? Read on. We’ll outline exactly how to get the most out of your trade show exhibit rentals to…
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Are you getting ready for your next trade show? Trade shows are a great way to find and pursue new leads, network, and generate interest in your brand. Are you using your trade show exhibits and booths to their full potential? It’s possible that you’re making some serious mistakes with your trade show exhibit design.…
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Trade show booths hold tremendous potential for any business, but let’s face it, they’re often expensive. In fact, a typical budget is around $10,000 per trade show. The space rental, booth displays, promotional materials, staff costs, and travel expenses all add up. Many businesses minimize their costs by opting for small 10×10 trade show booths…
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The good news is that the train wreck that was 2020 is officially over. The bad news is that some issues from last year, namely coronavirus, will carry over into 2021. This means that the trade show market is going to continue to struggle for at least the early part of the year. The number…
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Dallas tradeshows were announcing cancellations throughout 2020. This might leave you wondering how to fill your business calendar in 2021. Not to worry! While some expos are going virtual this year, others are steaming on ahead–with healthcare precautions in place to keep patrons safe. Read on for a list of the must-attend Dallas trade shows…
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Anyone heavily involved and invested in exhibiting at trade shows knows that trade show planning isn’t only a costly business but also a time-consuming one. Consequently, events and marketing managers across numerous industries understand the importance of maximizing their investment return. In fact, the Center for Exhibition and Industry Research (CEIR) found that 64%+ marketing…
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A trade show can provide you with a wealth of valuable leads. However, you must execute trade show marketing the right way to enjoy the maximum benefits of the event. In other words, you’ll need to make your trade show booth stand out. With a few good tips, you can attract the attention that you…
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Your overall trade show booth exhibit design is part of your overall marketing strategy, so you want to make sure that you’re doing it right. Don’t make rookie mistakes and miss out on leads by slacking. Do you know how to make the most out of your trade show booth, so you get the quality…
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You’ve expanded your marketing budget, signed up for the relevant trade shows in your market, and put your dream team together to draw in leads. Now, all you have to do is put up a fancy display, show up, and watch the money flow in, right? As you know, attracting clients is never that easy.…
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Virtual reality is fast becoming a practical tool for all industries, from fashion to automotive to real estate. It gave rise to virtual showrooms, which gives consumers a one-of-a-kind experience. A virtual showroom takes consumers into a virtual location. Here, they can interact with a company’s products as if they’re in the real world. Sales…
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Many companies rely on trade shows to reach customers, partners, and distributors. The COVID 19 pandemic created some big challenges for businesses accustomed to this form of marketing. Luckily, the trade show industry has always been nimble in finding ways to adapt to changes in the market. Now many tradeshows are going online, or setting…
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Are you missing out on tradeshow leads? We’ve got some bad news: if you’re relying on traditional lead tracking options to analyze tradeshow revenue, you’re letting plenty of your leads die on the vine. Many of them vanish into thin air without tradeshow participants realizing how it happened. The good news is that there’s a…
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