Welcome to the go-to resource for event marketers with Rockway News.
We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity.
Event marketing is a constantly evolving field, and keeping up with the latest trends can be a challenge. Staying up-to-date with trade show news is crucial to ensuring you never miss out on an exciting opportunity. But with so much information circulating online, finding the latest buzz can feel like an overwhelming task. Whether you’re an event planner, trade show organizer, marketing professional, or just interested in the field, a go-to resource for event marketers and trade show news is essential.
Our blog is packed with valuable insights and expert tips on everything from up-to-the-minute trends to tried-and-true ROI boosters. We know that the world of event marketing can be confusing and overwhelming, but we’re here to help you cut through the noise and make your next trade show campaign a success. So sit back, relax, and let us guide you through the often-tricky world of event marketing.
Is your brand missing the experience of in-person trade shows in Atlanta? Wish you could still provide your target consumer with that warm, friendly handshake? Covid-19 has taken the wind out of many sails (and sales!) this year, and yours is likely no exception. Are you adapting to the ever-changing social and professional norms? How…
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Did you know trade shows can be more cost-effective for generating new business than other forms of face-to-face meetings? One ten-year study found it can cost up to 45% less to make your sales pitch at a trade show instead of at a prospect’s office. Despite the success of trade shows in general, many businesses…
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Trade shows are one of the best marketing opportunities but they may not have satisfactory results for most businesses. Not every trade show display has the design and the setup to attract, engage and generate leads. Virtual tradeshows also complicate the process involved in ensuring tradeshows work. Tradeshows tend to be overly crowded. You need…
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Why are Virtual Displays The Best Way To Generate Leads? If you look online to see how much you should spend on marketing, you’ll find a lot of competing advice. Some say that you should spend around 1-4% of your revenue on advertising depending on what industry you’re in. Others will tell you that for…
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Before the COVID-19 pandemic, tradeshows ranked in the top five lead generation strategies. They give you the opportunity to talk to customers on a 1:1 basis. That gives the chance to build rapport, solve problems, and sell solutions. Yet it’s easy to lose track of how many sales you’re making. When a booth isn’t handled…
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When meeting your customers face-to-face is almost impossible, a virtual showroom can help you continue to engage them, and even surpass the in-person experience. You can build new relationships and enhance old ones with new and exciting technology. The virtual space holds the key to expanding your business to new prospects all over the globe.…
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We’re honored to have taken home the Bronze at this year’s World Exhibition Stand Awards for Best Stand at a Healthcare Event! Take a look at how we created this award-winning exhibit space. The Brief Treace Medical Concepts wanted an exhibit space that would allow them to create an exceptional experience with the show…
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The way we work is changing on a nearly daily basis, and office spaces must quickly adapt to meet those changes. Not only do employees want to to feel safe and secure at work, but they also want a unique workspace where they can imagine themselves as part of something bigger. Clients, meanwhile, want to…
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These readings (or for those who prefer an Audible version) will not only equip your staff to make a greater impact at shows – but an everyday impact in the office.
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IBC Technologies partnered with Rockway Exhibits to design an eye-catching, versatile custom 20×30 booth for the 2020AHR Expo.
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Recognized by EXHIBITOR Magazine as a finalist in the Portable/Modular Awards, Rockway’s exhibits were selected by a world-renowned judging panel for aesthetics, functionality and innovation.
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Treace Medical partnered with Rockway Exhibits + Events to demonstrate its LAPIPLASTY® procedure and other cutting-edge medical devices to orthopedic specialists from around the country.
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