Welcome to the go-to resource for event marketers with Rockway News.
We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity.
Event marketing is a constantly evolving field, and keeping up with the latest trends can be a challenge. Staying up-to-date with trade show news is crucial to ensuring you never miss out on an exciting opportunity. But with so much information circulating online, finding the latest buzz can feel like an overwhelming task. Whether you’re an event planner, trade show organizer, marketing professional, or just interested in the field, a go-to resource for event marketers and trade show news is essential.
Our blog is packed with valuable insights and expert tips on everything from up-to-the-minute trends to tried-and-true ROI boosters. We know that the world of event marketing can be confusing and overwhelming, but we’re here to help you cut through the noise and make your next trade show campaign a success. So sit back, relax, and let us guide you through the often-tricky world of event marketing.
Tradeshows are a great way to meet new customers and network with potential partners. But, if you’re going to be in the tradeshow industry for any length of time, you’ll need an exhibit that’s designed specifically for your needs. You can’t just rent anything off the shelf and hope it will work – not when…
Details
Preparing your business for an upcoming trade show? It’s crucial to stand out in a space where everyone is trying to sell something. To attract prospective clients, your trade booth needs to wow them – and when you have so much at stake, you don’t want to take the risk of wasting your time and…
Details
Bringing your business to a tradeshow environment is a great investment. However, it doesn’t just stop there. You need to make sure your booth is equipped for attracting leads and will leave you with worthy ROI. If you’re looking to stand out at the next tradeshow, you’ll need a strategy. Take a look at some…
Details
Recent surveys have revealed that the exhibitors invest the majority of their exhibition budget into the space rental at the event. While this may seem logical at first glance, it’s easy to understand why so many businesses fail to turn out a good ROI with this approach. You see, being at the trade show is one…
Details
With 93 percent of American adults using the internet, you might be led to thinking digital marketing is where you should invest your promotion budget. Of course, that’s a space you definitely need to be in. But savvy companies know the payoff is in a careful balance between online and offline marketing. And that doesn’t…
Details
If your company is going to participate in a trade show, you’re going to want to make sure that everything is just right. Trade shows are a significant investment of time and money, so it’s only natural to want to use your resources in the best way possible. This might be your first trade show,…
Details
Are you looking for a trade show booth that’s able to fit the space of any event? Do you want a way to create a setup for a trade show that’s cost-efficient? If so, then you need to learn all you can about buying a modular trade show booth. Doing so will help you as…
Details
Are you looking for ways to cut down the cost of the events that you attend? Do you want to get face-to-face with potential clients, but don’t have the marketing prowess to wow them? If so, then you need to learn all that you can about trade show rental booths. Going this route for your…
Details
Does your company regularly attend or host trade shows? Are you looking to stand out in the sea of trade show exhibits? Do you want to attract a plethora of new customers but don’t feel like spending the cash to own and maintain your own exhibits? If so, it may be the right time to…
Details
Let’s face it. You put on custom exhibits at trade shows, because you want your brand to get noticed. But, most of all, you want your product to sell. Nothing is worse than spending good money on a trade show exhibit that no one visits. So, what if there were 5 tips to improve your…
Details
When you go to a restaurant and spent your hard-earned money on a meal, you’d expect a certain level of customer service. If the waitress treats you poorly or your meal takes way too long to arrive, it’s likely you won’t recommend that spot to a friend or even return yourself. Believe it or not,…
Details
A recent survey revealed that over 90% of trade show attendees are actively looking for new products. With so many people ready and willing to buy right at your fingertips, you really just have one obstacle standing in your way. That is, all of the other exhibitioners. Fortunately, you know the secret to standing out…
Details