As the new year begins, it’s important to ensure that your tradeshow strategy is locked and loaded. However, your preparation shouldn’t stop there. Here’s one of many trade show tips to remember: it’s essential to also have a pre- and post-show marketing plan to ensure that the leads you capture don’t disappear into the ether. Luckily, with more than 22 years of experience under our belts, our team has mastered the art of creating seamless and unforgettable events for our clients and their customers.
Trade shows can be exciting and energizing events for any business. They offer a unique opportunity to showcase your products and services, connect with potential customers, and gain insights into industry trends and new technologies. However, with so many exhibitors and attendees competing for attention, it’s important to have a solid strategy in place to make the most of your time and investment. From planning your booth design and promotional materials to networking with event organizers and other attendees, there are several key trade show tips that can help you stand out from the crowd and achieve your business goals.
We cover all the do’s, don’ts and insider tips that you can incorporate into your next event.
Trade shows are a goldmine for businesses, providing an opportunity to showcase your offerings while networking with potential clients. However, the real work begins after the event – that is, in effectively utilizing the leads captured during the show. Let’s chat about how you can streamline this process with an effect post trade show strategy.…
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Have you ever been to one of those meetings? You know the kind I’m talking about. There are dozens of slides on a PowerPoint, each filled with paragraph after paragraph of tiny text (one of those graphic design mistakes we talk about below). People are nodding off and dreaming about the donuts in the break…
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It’s not a revelation that graphic design plays an important role in the event marketing world. And yet, sometimes it’s easy to forget to be really intentional with our design choices. Are you using graphics to create a great user experience? In this day and age, you can’t afford not to. There is a wide…
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Small events are actually the next big thing. It makes sense why these small events are having so much success! Creating a laid-back and “small” environment naturally puts a focus on the customer experience, intimacy, and engagement. Make it Exclusive You see brands taking control and hosting events where they invite only their clients and…
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Struggling to create a unforgettable tradeshow experience? This about this. How quickly can you make an impression on someone? Really, you only have 3 seconds. The 1st second is when you catch their attention as they walk by your booth. The 2nd second is when they choose to step on your booth or walk away. …
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How long have you been relying on the same stale marketing techniques to reach your audience? In this blog post, we’ll cover 7 creative strategies that can help you reach your audience in new and engaging ways. From micro events and off-site activities to virtual/hybrid mixing and activations, these innovative techniques will help you maximize…
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It’s safe to say that event marketing has evolved like crazy–even just over the past few years. Drawing people to an event is one thing, but keeping them engaged is getting harder and harder. With shorter attention spans and more distractions, events need to entertain, offer relevant information, and create an experience that is “shareable”. …
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Are you new to the trade show world? There is a lot to digest when you’re just getting started. Maybe you’ve been doing trade shows for a while now, and are still continually learning! No matter who you are, there are ways to strengthen your exhibiting muscles. So how can you take your team’s tradeshow skills to…
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There’s a reason trade shows have been around for decades. They provide an opportunity for businesses to showcase their products and services and network with potential customers and partners. But tradeshow value is only there if it’s worth the investment of time and money! Check out this survey Exhibitor conducted with 300+ companies on how…
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Social media influencers are having a moment right now! It’s a cultural movement; and here’s why you should be a part of it. Influencer partnerships are becoming increasingly popular in the world of marketing. And it makes sense why! They allow brands to reach out to their target audiences in an authentic and engaging way.…
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Fail to plan, plan to fail. It’s true for your exhibition booth, too! That’s why you should always set measurable goals and objectives before a show. Your goals have to be more specific than: “I want to increase sales.” There’s no need to make it complicated or expensive. It’s easy to do, but resist the urge…
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If you think about it, trade shows are a prime place to learn from your data. Often there are several exhibitions in a year, and in different locations with different audiences. Data from previous trade shows can help exhibitors make connections with buyers and improve for future trade shows. And yet, the data from all…
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