Creating the Perfect Post-Show Strategy
When it comes to trade show success, nothing is more important than creating a great post-show strategy.
As the new year begins, it’s important to ensure that your tradeshow strategy is locked and loaded. However, your preparation shouldn’t stop there. Here’s one of many trade show tips to remember: it’s essential to also have a pre- and post-show marketing plan to ensure that the leads you capture don’t disappear into the ether. Luckily, with more than 22 years of experience under our belts, our team has mastered the art of creating seamless and unforgettable events for our clients and their customers.
Trade shows can be exciting and energizing events for any business. They offer a unique opportunity to showcase your products and services, connect with potential customers, and gain insights into industry trends and new technologies. However, with so many exhibitors and attendees competing for attention, it’s important to have a solid strategy in place to make the most of your time and investment. From planning your booth design and promotional materials to networking with event organizers and other attendees, there are several key trade show tips that can help you stand out from the crowd and achieve your business goals.
We cover all the do’s, don’ts and insider tips that you can incorporate into your next event.
When it comes to trade show success, nothing is more important than creating a great post-show strategy.
Here are a few simple lessons for ensuring that your first-time booth staff member will personify your brand with the best possible etiquette:
We have answers to your most pressing trade show and exhibition questions.
We’re breaking down the best practices for your in-event promotion strategy that will make your booth a can’t-miss stop for attendees.
We share strategies to help guide your pre-show marketing efforts.
Before you start planning your trade show goals we recommend using the SMART process.
A quality trade show booth can help you expand brand awareness, build strong networks with key industry players, and generate new sales opportunities.
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While shipping is a line item that all exhibitors plan for when solidifying their budgets, material handling, also known as drayage, is a forgotten cost that can oftentimes blindside your accounting team.
How can you determine just how valuable your trade show appearances are for your company?
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