Staff Your Trade Show Booth for Success
How can you arm your sales team to deliver the best possible experience for their audience and ultimately close more leads?
As the new year begins, it’s important to ensure that your tradeshow strategy is locked and loaded. However, your preparation shouldn’t stop there. Here’s one of many trade show tips to remember: it’s essential to also have a pre- and post-show marketing plan to ensure that the leads you capture don’t disappear into the ether. Luckily, with more than 22 years of experience under our belts, our team has mastered the art of creating seamless and unforgettable events for our clients and their customers.
Trade shows can be exciting and energizing events for any business. They offer a unique opportunity to showcase your products and services, connect with potential customers, and gain insights into industry trends and new technologies. However, with so many exhibitors and attendees competing for attention, it’s important to have a solid strategy in place to make the most of your time and investment. From planning your booth design and promotional materials to networking with event organizers and other attendees, there are several key trade show tips that can help you stand out from the crowd and achieve your business goals.
We cover all the do’s, don’ts and insider tips that you can incorporate into your next event.
How can you arm your sales team to deliver the best possible experience for their audience and ultimately close more leads?
To make every dollar of your trade show budget count, you need to know what drives a return and where to invest your marketing spend.
Our Business Development Manager Lance Newton shares insights on what he would do if he was a Trade Show Manager.
It’s important to make sure your booth stands out from the crowd and delivers on your objectives.
Once the trade show has ended, it’s time to recap the event and measure its success.
Unexpected costs can affect your bottom line when exhibiting at a trade show. Being aware of these costs can help you budget.
Discover creative and innovative ways to drive foot traffic at your trade show exhibit without spending money on swag or giveaways.
No matter your industry, attending a trade show will most likely mean coming into contact with people across multiple generations.
Regardless if you’re a seasoned trade show exhibitor or may be new to presenting, you should consider the following tips for your next exhibit.
Want to really stand out at your next industry trade show appearance? You may want to have a professional designer custom-build your exhibit.
78% of trade show attendees travel 400 miles or more to be there. Make the most out of this exposure with a custom booth.
In order to create a trade show booth that engages attendees, it’s important to understand what motivates them.