As the new year begins, it’s important to ensure that your tradeshow strategy is locked and loaded. However, your preparation shouldn’t stop there. Here’s one of many trade show tips to remember: it’s essential to also have a pre- and post-show marketing plan to ensure that the leads you capture don’t disappear into the ether. Luckily, with more than 22 years of experience under our belts, our team has mastered the art of creating seamless and unforgettable events for our clients and their customers.
Trade shows can be exciting and energizing events for any business. They offer a unique opportunity to showcase your products and services, connect with potential customers, and gain insights into industry trends and new technologies. However, with so many exhibitors and attendees competing for attention, it’s important to have a solid strategy in place to make the most of your time and investment. From planning your booth design and promotional materials to networking with event organizers and other attendees, there are several key trade show tips that can help you stand out from the crowd and achieve your business goals.
We cover all the do’s, don’ts and insider tips that you can incorporate into your next event.
Diversity is a buzzword lately, but what does it really mean in the context of your business? It boils down to having perspective and being open to new thoughts and ideas. When we keep perspective, we keep our minds open and alive to what is happening in the world around us. It challenges the…
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Here at Rockway, we focus on being innovative with our exhibits. To us, that means finding the balance between elegance, efficiency, profitability, and of course, sustainability. We implement a variety of methods to achieve more sustainable booths since the exhibit world can be fraught with waste and excess. To help illustrate the importance, let’s first…
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Imagine the perfect moment. A gorgeous view, the best music, the right people–all working together to create the perfect synergy. What if you could create that level of experience for your customers? You can! Creating experiential experiences is a great way to engage your audience. Here’s the good news: if you can tune…
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You know you need an exhibit house. But how do you know which one to choose? When looking for an exhibit house, you’re looking for someone who will be a partner, not just someone who offers you a proposal. The relationship you make with your exhibit house can set you and your company up for…
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No matter what year it is, you have to adjust the way you exhibit. To be a great event marketer at tradeshows, it takes time, it takes resources and it takes knowledge. All of these factors combine to create: audience connection. “Your audience is ravenously seeking connections” – Travis Stanton, Editor-in-Chief Exhibitor Magazine. We’ll teach…
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We might ruffle some feathers with this one: You should never buy a tradeshow booth. In fact, we usually recommend renting a tradeshow booth. Okay, okay, maybe never isn’t the right word. But it definitely shouldn’t be the first step in your trade show journey. It just doesn’t make the most sense for the majority of…
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It’s honesty hour (always) but especially right now: A majority of people in the industry aren’t following a framework for tradeshow success that makes them stand out and create an IMMERSIVE experience. There, we said it. Don’t shoot the messenger. I know a lot of people are out there *trying* to create experiences. But there…
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As the new year rolls around, improvement is top of mind, and vision for your company’s future is clearer than ever. This means knowing how to exhibit your best and continuing onto that journey. Achieving this is a never ending plight, so if you’re feeling overwhelmed, just remember to keep it simple. Sometimes we muck…
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The year 2020 began with much promise, and trends ranging from conversational marketing to the newest digital marketing tools were well-hyped heading into the new decade. But as COVID-19 has forced event cancellations throughout the U.S. and much of the world, companies have been forced to pivot their trade show marketing efforts. Adapting to these…
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Here are 4 steps you should consider when determining the best way to engage attendees at your booth:
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Take a look at some 2020 trends we expect to see on show floors this year! Be sure to note how you can fit the trends into your show goals, instead of just being trendy for trendiness’ sake!
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Here are 3 helpful planning pointers that can help you achieve more with your exhibit.
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